MD Analytics celebrates 10-years in business this summer!
Making its debut on July 18th, 2003, MD Analytics was first to establish Canada’s largest online panel of healthcare professionals for marketing research. Leveraging this panel’s rapid and unmatched access to healthcare professionals, MD Analytics successfully gained a reputation for innovation and leadership among Canadian marketing research companies.
The cover story in the April 2004 edition of Reader’s Digest, What Your Doctor Wants to Tell You, was sourced from the first study conducted by MD Analytics. “I remember picking up the phone only one day after incorporating the company, and on the other end was Reader’s Digest asking if we did surveys with doctors”, recalls Tyler Hassman, Founder & CEO. “Although our initial focus was working with pharmaceutical manufacturers, clearly we were thrilled about the prospect of conducting our first study for a household name, like Reader’s Digest.”
“It was a really exciting time for us. Being our first study and not really knowing what to expect in terms of response rates, we anxiously sat in front of our computer screens continuously refreshing our browsers every few minutes to view the latest counts. In just 17 hours we had over 200 GPs complete the study, at a time when it took traditional telephone research 1 to 2 weeks to achieve the same size sample. Even more remarkable was the incentive that was offered for participation. It was a single prize draw to win a Palm Pilot.” Wow, just writing the words ‘Palm Pilot’ bring back feelings of nostalgia.
“It’s hard to believe that only 10-years ago telephone surveys were the dominant data collection methodology for marketing research in our industry”, adds Tyler. “As a new entrant we knew we had to do something different to gain acceptance, and at the time online marketing research in the healthcare and pharmaceutical industry was relatively unknown. To say the least, much of our efforts in those early days were spent generating awareness and substantiating the merits of online marketing research. Thankfully though, we were fortunate to find some keen innovators on the client side whom were also eager to try new methodologies for improved access to physicians for marketing research purposes.”
Since 2003, MD Analytics has conducted more than 1,500 healthcare and pharmaceutical marketing research studies, furthering establishing its analytical proficiency, proprietary offerings and leadership position. Moving well beyond its original niche online offerings, today MD Analytics emphasizes the synergy between its robust quantitative and qualitative research methodologies employing the industry’s top marketing research talent across Canada.