Understanding Patient Influence on Disease Management and Treatment Options | Health & Pharmaceutical Marketing Research | MD Analytics Inc.
Understanding Patient Influence on Disease Management and Treatment Options

Patients are an increasingly influential stakeholder within the healthcare industry as more medical information becomes available online than ever before. This syndicated study takes a closer look at patients in order to better understand their motivations and predict their behaviours within this complex landscape.

Key questions answered include:

  • What do Canadian patients think about pharmaceutical companies, and to what extent do they trust them?
  • How do Canadian patients differentiate between branded vs. generic medications? OTC vs. natural products?
  • How often do patients search for information and self-educate instead of seeking professional medical advice?
  • How adherent are patients when it comes to following their doctor’s orders?

This infographic contains select findings from our syndicated study. Contact us to find out if your organization qualifies for a complimentary lunch & learn with access to the full report.

Branded vs. Generic Medications | Health & Pharmaceutical Marketing Research | MD Analytics

Download Infographic as PDF

As the infographic above shows, even though the vast majority of patients are aware of the difference between branded vs. generic, half have been given the option for a branded or generic version by their doctor when being prescribed a medication, and have discussed their options with a pharmacist when filling their prescription.

Attitudinally, only a third of patients agree that branded medications work significantly better, are safer than their generic counterparts, and would pay a little more for them – driven primarily by younger patients who seem to be more opinionated.

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