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Concept & Message Testing

Leverage the power of large samples and interactive online tools to test new creative messaging in a quasi qualitative/quantitative format.

We offer a suite of qualitative and quantitative tools to help you through your path of developing and testing advertising concepts and messaging to your customers

  • Explore the current market and identify key messages and concepts that will resonate with your targets.
  • Identify key themes, ideas and concepts that best speak to your key messaging.
  • Test initial creative ideas in order to ensure a cohesive direction.
  • Optimize preferred concepts and messages to ensure the greatest impact and reach.
  • Track ongoing changes in perceptions as well as the impact of your messaging.

Accuracy

Obtain qualitative insights with the support of larger samples.

Efficiency

Quickly test multiple combinations of creative concepts and messaging.

Reliability

Gain assurance through comparisons with rich normative data points.

Interested in learning more?

Complete the form below and an MD Analytics’ representative will contact you to schedule a presentation of our proprietary Share Gap Algorithm.

“Very impressed with Rahim and Jessie’s practical suggestions for possible ways to address the concept testing we did. They are complete professionals and are responsive and easy to work with.”
Concept Testing Client
“Always like working with Rahim, and love the visual appeal of the presentation, as well as the key insights being wrapped together — makes it easier to present to my internal stakeholders.”
Message Recall Client

Your answers,
our guarantee.

Your answers,
our guarantee.