Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.
Half of all GPs have observed an increase in recreational cannabis users within their practice. Support and opposition of the legalization of recreational cannabis is consistent across Canada. Supporters of the legislation are more likely to be younger physicians.
GPs have observed a decline in patient visits related to prescriptions for anxiety and severe stress (13%), chronic pain (17%) and insomnia (12%). GPs have observed an increase in certain conditions/symptoms as a result of recreational cannabis use: anxiety, fear/panic (33%), dependence/misuse (32%), psychotic symptoms (27%) and effects on the brain (26%).
Despite the polarizing nature of this issue, supporters of recreational cannabis tend to skew younger, suggesting that acceptance of recreational cannabis is likely to remain, if not grow.
Past Quick Polls
The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.
Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.
Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. There are many reasons that can explain this discrepancy.
Past Quick Polls
Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always...