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Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging. Not only that, physicians have had to continue staying well informed of new advancements and treatment options within their therapeutic areas. However, restrictions to in-person interactions have led to greater incorporation of virtual meetings with pharmaceutical representatives. Continue reading to learn more about how COVID-19 has impacted physicians’ practices.

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The data in our infographic is based on a survey conducted in June 2020 with n=305 Canadian Physicians.

While COVID-19 has caused a reduction in workload, 45% of physicians anticipate becoming busier in the coming weeks/months. Despite being financially impacted by COVID-19, physicians agree with how their provincial government has managed the crisis. In our survey, 74% of physicians reported personal financial impact due to COVID-19 and 86% stated being in agreement with provincial government management of the situation.

As a result of COVID-19, physicians have become much more likely to meet with patients remotely and envision continuing to do so even after COVID-19 in under control. Similarly, physicians expect pharma rep interactions to keep more of a remote component even after COVID-19 in under control.

Past Quick Polls

Remote detailing for pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

read more

Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

read more

Forecasting New Pharma Products – Improving accuracy

Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. There are many reasons that can explain this discrepancy.

read more

GP Perceptions towards the Legalization of Recreational Cannabis – One year later

In October 2018, the use of recreational cannabis was legalized across Canada. Looking back at the past year, physicians remain divided in their views towards this new legislation, though support skews towards younger GPs. This legislation has impacted the use of prescription treatments and patient visits in a number of key therapeutic areas, though not to the degree that was anticipated 12 months ago.

read more

Past Quick Polls

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Topical Polls and Industry Trends

Remote detailing for pharma – Physicians’ perspectives

Remote detailing for pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

read more
Does Online Advertising Click for Physicians?

Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

read more
Forecasting New Pharma Products – Improving accuracy

Forecasting New Pharma Products – Improving accuracy

Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. There are many reasons that can explain this discrepancy.

read more

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our guarantee.

We are here to answer your questions.

Latest Survey Data

Remote detailing for pharma – Physicians’ perspectives

Remote detailing for pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

read more
Does Online Advertising Click for Physicians?

Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

read more
GP Perceptions towards the Legalization of Recreational Cannabis – One year later

GP Perceptions towards the Legalization of Recreational Cannabis – One year later

In October 2018, the use of recreational cannabis was legalized across Canada. Looking back at the past year, physicians remain divided in their views towards this new legislation, though support skews towards younger GPs. This legislation has impacted the use of prescription treatments and patient visits in a number of key therapeutic areas, though not to the degree that was anticipated 12 months ago.

read more

Members of the Canadian Research Insights Council (CRIC) and the Insights Association.

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