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The Wrong Detailing Approach Could Have Your Reps Facing Closed Doors

The relationship between healthcare providers and sales reps is a balancing act. Sales reps can add value to a physician’s or pharmacist’s practice ultimately impacting product use. However, healthcare practitioners are often overwhelmed by the demand on their time and as a result may restrict access to their practice.

Take a look at our infographic to find out how to make sure your detailing team is armed with the right information to build a stronger detailing session.

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We polled n=114 Canadian General Practitioners (GPs) and n=205 Pharmacists (Pharms) on their willingness to see sales representatives, the effect detailing has on their behaviour, and what companies can do to improve the overall experience.

88% of GPs and 86% of Pharms agree that sales reps add value to their practice and aid in better treating their patients. In addition, sales reps also positively impact their willingness to use a product, knowledge of a product and knowledge of additional support offered by the manufacturer.

However, roughly half of all GPs and Pharms say they feel overwhelmed with requests on their time from sales reps. The majority of GPs and Pharms agree they are willing to give more of their time for a detail that is engaging, educational, and impactful.

Past Quick Polls

COVID-19 Impact on Women in Pharma

The COVID-19 crisis changed the way people work across industries including the pharma industry. MD Analytics teamed up with the professional association for women in the pharma industry Women Leaders in Pharma to conduct a study on the impact on of COVID-19 on women who work in the pharma industry.

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Pandemic’s Impact on HCPs Practices and Vaccination Campaign Perceptions

The COVID-19 vaccination campaign is underway in Canada. However, the pandemic has significantly altered HCPs’ practices to date. These changes have impacted workloads, patient assessments, and interactions with pharma. A year into the pandemic, a national COVID-19 vaccination campaign is underway. This begs the question, how are Canadian HCPs doing today? What do they foresee moving forward? Our latest short survey presents the current state of HCPs’ practices in Canada and their assessment of the government’s management of COVID-19.

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Remote Detailing for Pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

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