Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.
Use of smart drugs is high particularly among students. A 2013 study of UBC students found that 1 in 3 admitted to obtaining ADHD medication they had not been prescribed, for the purpose of aiding study and the completion of coursework.
Stimulants for treating ADHD are thought to be the most commonly used nootropics, especially among students, because they can be obtained from friends with prescriptions, or possibly by feigning symptoms to obtain a false prescription.
When introduced to the concept of smart drugs, 85% of GPs believed that the marketing materials used to promote smart drugs are perpetuating false information about the benefits of these products; 81% believe they are a significant public health issue; 69% are concerned about safety as it relates to the long terms use of smart drugs. See our infographic for a more detailed look at the results from this study.
Past Quick Polls
The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.
Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.
Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. There are many reasons that can explain this discrepancy.
Past Quick Polls
Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always...