The importance being placed on digital media by pharma and med tech/device manufacturers has grown over the past few years as it has become apparent that relying on the...
What Digital Media do Physicians Use?
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The Wrong Detailing Approach Could Have Your Reps Facing Closed Doors
By Jessie Robertson, VP Client Services
November 28, 2017
The relationship between healthcare providers and sales reps is a balancing act. Sales reps can add value to a physician’s or pharmacist’s practice ultimately impacting product use. However, healthcare practitioners are often overwhelmed by the demand on their time and as a result may restrict access to their practice.
Take a look at our infographic to find out how to make sure your detailing team is armed with the right information to build a stronger detailing session.
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We polled n=114 Canadian General Practitioners (GPs) and n=205 Pharmacists (Pharms) on their willingness to see sales representatives, the effect detailing has on their behaviour, and what companies can do to improve the overall experience.
88% of GPs and 86% of Pharms agree that sales reps add value to their practice and aid in better treating their patients. In addition, sales reps also positively impact their willingness to use a product, knowledge of a product and knowledge of additional support offered by the manufacturer.
However, roughly half of all GPs and Pharms say they feel overwhelmed with requests on their time from sales reps. The majority of GPs and Pharms agree they are willing to give more of their time for a detail that is engaging, educational, and impactful.
Infographics may contain select findings from our Independent Studies. Contact us to find out if your organization qualifies for a complimentary presentation with access to the full report.
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AI: How receptive have physicians been so far?
While artificial intelligence (AI) has been playing an increasingly significant role in various spheres of our lives for many years now, the topic of AI has jumped into...
Past Studies
What Digital Media do Physicians Use?
The importance being placed on digital media by pharma and med tech/device manufacturers has grown over the past few years as it has become apparent that relying on the...
Pharma Leaders of Digital Media
While social media and digital tools have been playing an increasingly significant role in the personal lives of HCPs for many years now, use of these channels in a...
What could future physician practices look like with AI LLMs?
Artificial intelligence (AI) and large language models (LLMs), such as ChatGPT, are likely to be increasingly integrated into our healthcare systems which, in turn, may...
AI: How receptive have physicians been so far?
While artificial intelligence (AI) has been playing an increasingly significant role in various spheres of our lives for many years now, the topic of AI has jumped into...