Insight Qualitative Research | Health & Pharmaceutical Market Research | MD Analytics Inc.

Key Features

  • Integrated qualitative and quantitative services
  • Pre-survey pilot interviews
  • Post-survey follow-up interviews
  • Face-to-face interviews and focus groups
  • Web-assisted interviews
  • Ethnographies and observational methodologies

Our integrated quantitative and qualitative offerings provide you with easy access to both the breadth and depth of understanding needed for your brands. Gain deeper insights by utilizing and leveraging findings from both methodologies from one team.

Our Insight Qualitative Research services are comprehensive, and, unlike other market research agencies, we have the unique ability to leverage our proprietary panel of patients and healthcare professionals as well as custom recruitment capabilities to provide high quality respondents.

Some techniques we use to tease out rich insights include:

  • Mood boards
  • Patient profiles
  • Spontaneous word association
  • Brand personification
  • Benefits laddering
  • Rate and rank
  • Card sorting
  • Storyboarding
  • Brand mapping
  • Hypothesis generation
  • Thought bubbles
  • Role playing

In addition to standard qualitative research services, such as focus groups, in-depth interviews and online discussion boards, MD Analytics offers a unique suite of integrated qualitative and quantitative marketing research solutions. Based on proven and established processes, our integrated services ensure key findings are a part of the design and interpretation for each subsequent research phase. This team approach ensures deeper, more insightful and actionable findings. Some examples of our services that incorporate this integrated approach include our Pre-launch Market Exploration, Message Testing, Creative Assessments and Pathways2RX™. Find out the steps you can take to maximize interest and physician willingness to be a part of your qualitative study here.

With in-house experts, our company offers a national solution to your research questions. Whether you are looking to conduct qualitative research in Toronto, Montreal, Vancouver, or other Canadian cities, we have the capabilities and experience to deliver.

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