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Healthcare Services - Market Research | MD Analytics

Understanding Patient Influence on Disease Management and Treatment Options

Doctor’s Orders! But Are Patients Really Listening? Patients are becoming an increasingly influential stakeholder within the diagnosis and treatment pathways. Online they have access to more medical information than ever […]

“The doctor will tweet you now” – How to engage physicians in a digital age

Understand how digital marketing is influencing your key stakeholders. This syndicated research quantifies physicians’ behaviour and engagement with social media and other online technologies. We also measure their openness to […]

Exploring Generational Gaps in Customer Engagement

Learn what is driving customer engagement through the lens of younger physicians and better understand how they define ‘value’. As we have recently learned from our syndicated research, a generational […]

Medical Scientific Liaisons Industry Evaluation

The role of the Medical Scientific Liaisons (MSLs) is to satisfy requests from physicians for scientific information that could not ordinarily be communicated by the pharmaceutical sales representative. The MSL […]

Exploring Generational Gaps Among Physicians

Learn how to engage younger physicians. Unique generational values and behaviours are clearly visible in consumer marketing – but it’s less clear how to utilize these differences in pharmaceutical marketing. […]

Pharmacist Prescribing and Expanded Role

Over the past few years a number of Canadian provinces have amended or revised their legislation furthering the scope of practice for health professionals in order to accommodate the growing […]

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