Nurse Practitioner Prescribing in Primary Care | Health & Pharmaceutical Market Research | MD Analytics Inc.

Key Features

  • Sample Size: 75 nurse practitioners from across Canada.
  • Final Deliverable: PowerPoint presentation with executive summary of key findings.
  • Field Schedule: September 2010.
  • Report Delivery: November 2010.

Over the past few years a number of Canadian provinces have amended or revised their legislation furthering the scope of practice for health professionals in order to accommodate the growing demands for patient care on the healthcare system. The expanded scope of practice specific to Nurse Practitioners has the potential to significantly impact prescribing and ultimately the ways in which pharmaceutical manufacturers communicate and market their products.

Whereas traditional pharmaceutical marketing in Canada has primarily targeted the physician as being the only ‘authorized prescriber’, recent changes to national and provincial legislations has altered the playing field with the resultant emergence of a new authorized prescribing group.

This MD Analytics’ Nurse Practitioner Prescribing report provides an in-depth province-by-province review of the expanded practice scope of Nurse Practitioners. Building on the key findings from this expanded report, first published in 2009; it will also include tracking on key awareness and usage trends to further analyze potential impact and rate of uptake.

With this study you will acquire a detailed understanding of the evolving prescribing authorization amongst Nurse Practitioners. Gain a better understanding where the opportunities are to initiate new prescriptions. As well as, learn how to develop finely tuned communication strategies by province and therapeutic categories to grow and protect your scripts.

Key Objectives

  • Determine the current prescribing latitude of Nurse Practitioners by province.
  • Assess Nurse Practitioners’ awareness levels for their increased authority and role in the prescribing of medication.
  • Determine the degree to which prescribing by Nurse Practitioners are taking place.
  • Examine the current and future impact of theses new prescribing groups on drug selection, change, review and substitution.

By continuing to browse or by clicking “Accept” you agree to the storing of first- and third-party cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookie Policy | Privacy Policy

Privacy Preference Center


Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, your device or used to make the site work as you expect it to. The information does not usually identify you directly, but it can give you a more personalized web experience. You can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, you should know that blocking some types of cookies may impact your experience on the site and the services we are able to offer.


Essential cookies

These cookies are essential for websites and their features to work properly. Without these cookies, services such as the vehicle configurator may be disabled.

Cookies used

  • WordPress Required

Performance Cookies

These cookies collect information about how you use websites. Performance cookies help us, for example, to identify especially popular areas of our website. In this way, we can adapt the content of our websites more specifically to your needs and thereby improve what we offer you. These cookies do not collect personal data. Further details on how the information is collected and analyzed can be found in the section ‘Analysis of usage data’.

Cookies used

Third-party cookies

These cookies are installed by third parties, e.g. social networks. Their main purpose is to integrate social media content on our site, such as social plugins.

Cookies used