Syndicated Studies | Health & Pharmaceutical Marketing Research | MD Analytics Inc.

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Exploring Generational Gaps in Customer Engagement

Learn what is driving customer engagement through the lens of younger physicians and better understand how they define ‘value’. As we have recently learned from our syndicated research, a generational […]

Medical Scientific Liaisons Industry Evaluation

The role of the Medical Scientific Liaisons (MSLs) is to satisfy requests from physicians for scientific information that could not ordinarily be communicated by the pharmaceutical sales representative. The MSL […]

Exploring Generational Gaps Among Physicians

Learn how to engage younger physicians. Unique generational values and behaviours are clearly visible in consumer marketing – but it’s less clear how to utilize these differences in pharmaceutical marketing. […]

Pharmacist Prescribing and Expanded Role

Over the past few years a number of Canadian provinces have amended or revised their legislation furthering the scope of practice for health professionals in order to accommodate the growing […]

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