Why are Screeners Important? | Health & Pharmaceutical Marketing Research | MD Analytics Inc.
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Why are Screeners Important?

In a recent member satisfaction study we asked for your feedback on our recruitment process. The results were positive, however, a common theme among members was dissatisfaction with screeners. Therefore, we’ve made it our goal to improve our system, including letting you know why screeners are important while also giving insight into our recruitment process.

 

What are Screeners?

Screeners are found at the beginning of a survey and determine if a respondent matches the characteristics of the desired target audience. Screeners may also be used to control for quotas to prevent oversampling.

What are we doing to improve your experience with Screeners?

  1. Survey invitations are targeted based data you provide in your member profile with us to increase eligibility rates.
  2. Screeners are designed in accordance with our industry’s code of conduct, using best efforts to keep them as short as possible.
  3. Data gathered from respondents that are screened out is not permitted in the study results.

With these in mind, we do follow a process that ensures that studies are relevant to members but also align with our research objectives. Our goal is to limit bias, value your time and ensure high quality data for our clients. Typically, when we combine these factors it becomes difficult to include everyone within a study.

What can you do to improve your experience with Screeners?

  1. Update your member profile often. There are times when data member’s profile is different than the answer they provided in the screener (e.g. A change in address or practice area.). Updating your profile often will help your eligibility for a study.
  2. Respond quickly to survey invitations. We’re often targeting a specific number of respondents in each practice area, province, and so forth, therefore responding quickly to a survey invite will increase the likelihood that you will be able to participate.
  3. Be persistent. While it is unlikely that you will qualify for every survey that you are invited to, when you do the screening process will assure that the survey content is highly relevant to you.

We sincerely value your participation and hope you continue to engage in our research. If you have any questions or additional feedback, please email support@mdanalytics.com.

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