Real World Evidence (RWE) is a growing area of research that, pivoting from the rigorously controlled standards of clinical trials, is based on a model driven by real world patient data.
Real World Evidence stems primarily from an observational analysis of a sample in a less controlled environment. Focused on the efficacy and outcomes of therapies in a real world setting, RWE provides a unique lens not attainable from traditional clinical trial research. As a result, it may have a significant impact from a regulatory standpoint, and be a driving force in shifting the access landscape.
As RWE continues to shape the future of healthcare and medical treatments, pharma manufacturers want to better understand RWE’s impact on messaging strategies, specifically in comparison with randomized controlled trials. We surveyed physicians to better understand their perceptions on how product messaging derived from RWE are perceived compared to those produced through RCT studies.