May 2023

USA
Canada

“Sales reps add VALUE to my practice” say older physicians specialists

According to our recent research among physician specialists, the younger generation is less engaged with and reliant on pharmaceutical companies than the older generation. When it comes to information sources used in the past six months, online and paper-based medical journal articles are the most common resource for both Younger and Older specialists. However, differences exist in the use of pharmaceutical sales reps (Older 44% vs. Younger 33%) and significantly in the use of pharmaceutical websites (Older 33% vs. Younger 15%). There are also differences in preferred information sources for new products and services, with Older specialists having a stronger...

USA
Canada

“Time” top challenge to optimal patient care, say younger physician specialists

Key insights have emerged in a new study conducted by MD Analytics regarding perceived work life imbalances among younger and older Canadian physician specialists. As a prelude to the latest data, we reflect on previous research we conducted with physicians in October of 2022 which showed that the majority of specialists in Canada felt overwhelmed and burned out compared to pre-pandemic times. While this is true across medical specialties, the data also hinted that this feeling may be more pronounced based on age....

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