Topical Infographics US

In-person Interactions With Pharma Will Return

by Tyler Hassman, CEO | Nov 25, 2021

While the vaccination campaign in the U.S. is progressing, COVID-19 continues to significantly impact healthcare practices. As knowledge about the virus evolved during the pandemic, physicians and other HCPs have continuously adapted how they manage their patients and how they interact with key stakeholders. Half of the physicians surveyed expect to see increased workloads as 2021 draws to a close. Patient volumes continue to inch closer to pre-pandemic levels and requests for diagnostic testing along with treatment switches have now exceeded pre-pandemic levels.

MD Analytics has been monitoring these trends and we are excited to share with you our new downloadable infographic on this topic.

How COVID-19 is affecting HCPs as vaccinations take hold

by Tyler Hassman, CEO | Aug 25, 2021

As the COVID-19 vaccination campaign ramped up in the Spring, and rates of infection dropped, a return to normality appeared to be on the horizon. However, with widespread vaccine hesitancy paired with the virulent spread of the delta variant, we are once again left with an uncertain view of the future.

Throughout the past year, MD Analytics has been monitoring the effects of this uncertainty, and the pandemic in general, on the practices and perceptions of HCPs. Ongoing changes in workloads, patient assessments, and interactions with pharma have had direct and meaningful impact on the healthcare industry.

Remote detailing for pharma – Physicians’ perspectives

by Tyler Hassman, CEO | Mar 12, 2021

The detailing of healthcare providers through virtual means has become a staple for pharmaceutical brands and is essential for any go-to-market strategy. When face-to-face detailing was put on hold this past year, healthcare providers began experiencing an even greater volume of requests for virtual interactions. For pharma brand teams, ensuring your approach to digital communications matches with the preferences of providers is important in helping your messages get through to your target prescribers.

In our latest quick poll, conducted in March 2021, MD Analytics sought to gain clarity around current remote detailing preferences and identify the components of an “ideal” remote interaction.

The Future of Medical Conferences is Virtual

by Tyler Hassman, CEO | Jan 21, 2021

Each year, providers and health industry professionals travel from locations around the world to share and discuss the latest developments in medical care. For several years now, conferences have been experimenting with digital features that allow participants to engage remotely, avoiding the burdens of travel. However, the scope of content available to digital participants had often been limited and physician adoption was low.

In-person Interactions With Pharma Will Return

How COVID-19 is affecting HCPs as vaccinations take hold

Remote detailing for pharma – Physicians’ perspectives

The Future of Medical Conferences is Virtual

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