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We deliver more target respondents and larger samples.

Backed by our leading market research panel of healthcare professionals, every project is supported by our proven custom recruitment process, achieving superior sampling results.

Customized Recruitment

Every study is unique and our in-house field team implements custom recruitment strategies suited to each project’s needs.

Augmenting our proprietary panel we employ a wide range of tactics to consistently deliver more target respondents and larger samples.

Healthcare Professional Market Research Panel

Our proprietary healthcare professionals panel, established in 2003, is managed within North America. In the US our panel is rapidly growing, and in Canada it is unrivaled with 1 in 3 or more active panelists in the top 10 surveyed medical specialties.

In addition to superior access, we ensure the highest quality respondents by actively engaging, monitoring, and refreshing our panel. This process is also supported by our comprehensive validation process that ensures legitimate respondents.

Primary Care Physicians

Specialists

Nurses & PAs

Pharmacy Professionals

Dental Professionals

Allied Healthcare Professionals

Primary Care Physicians

Primary Care Physicians (PCPs) are a broad pool of medical doctors who have varying sub-specializations, workplace settings, and professional experiences. Whether the goal is a highly targeted sample of 100 PCPs from a list of 1,000 or a probability sample of 300 PCPs to support advertising claims, you can count on our panel of PCPs and proven custom recruitment process to deliver robust, timely samples.

Specialists

Medical specialists on our panel cover a diverse range of therapeutic areas and physician specialties within North America. (In Canada we have more than 1 in 3 of the top medical specialties surveyed on panel.) In addition to the more common specialties surveyed, we’re also highly skilled at recruiting niche and difficult to reach groups, such as Geneticists and Retinal specialists. We also employ advanced profiling by tumor type for an accurate feasibility estimate among oncologists and hematologists.

Nurses & PAs

Nurses on our panel include many nursing professional designations and specialties, such as: Registered Nurses, Nurse Practitioners, Physician Assistants, Diabetes Nurse Educators, Oncology Nurses, and even select nurses who work in very specific clinics. When searching for nurses or PAs who work in a distinct workplace setting or have experience in a unique therapeutic area we augment our panel with our proven custom recruitment process.

Pharmacy Professionals

Research among pharmacists tends to focus on practice location (e.g. hospital or retail-based) or retail chain affiliation rather than individual pharmacists. In addition, pharmacy professionals may work for multiple employers or change employers. Our panel of pharmacy professionals and extensive profiling allows us to provide you with realistic feasibility estimates including up-to-date information on pharmacists, pharmacy technicians, pharmacy assistants, pharmacy managers and owners.

Dental Professionals

Dental professionals mainly include dentists and dental hygienists. Research among dentists is often targeted by individuals or specialties such as General Dentistry, Endodontics, Orthodontics, Pediatric Dentistry, or Periodontics to name a few. Dental hygienists on the other hand may work for multiple employers or change employers more often than dentists, creating a more challenging recruit. Our panel of dental professionals and extensive profiling allows us to provide you with realistic feasibility estimates including up-to-date information on dentists and dental hygienists.

Allied Healthcare Professionals

Allied health professionals are a broad category and our panel includes more than 60 professions. Some of the more commonly surveyed allied health professionals on our panel, include chiropractors, dietitians, laboratory technicians, naturopathic physicians, optometrists, osteopathic doctor, physiotherapists, and respiratory therapists. When searching for allied health professionals who work in a distinct workplace setting or have experience in a unique therapeutic area we augment our panel with our proven recruitment process. 

Primary Care Physicians

Primary Care Physicians

Primary Care Physicians (PCPs) are a broad pool of medical doctors who have varying sub-specializations, workplace settings, and professional experiences. Whether the goal is a highly targeted sample of 100 PCPs from a list of 1,000 or a probability sample of 300 PCPs to support advertising claims, you can count on our panel of PCPs and proven custom recruitment process to deliver robust, timely samples.

Specialists

Specialists

Medical specialists on our panel cover a diverse range of therapeutic areas and physician specialties within North America. (In Canada we have more than 1 in 3 of the top medical specialties surveyed on panel.) In addition to the more common specialties surveyed, we’re also highly skilled at recruiting niche and difficult to reach groups, such as Geneticists and Retinal specialists. We also employ advanced profiling by tumor type for accurate feasibility estimates among oncologists and hematologists.

Nurses & PAs

Nurses & PAs

Nurses on our panel include many nursing professional designations and specialties, such as: Registered Nurses, Nurse Practitioners, Physician Assistants, Diabetes Nurse Educators, Oncology Nurses, and even select nurses who work in very specific clinics. When searching for nurses or PAs who work in a distinct workplace setting or have experience in a unique therapeutic area, we augment our panel with our proven custom recruitment process.

Pharmacy Professionals

Pharmacy Professionals

Research among pharmacists tends to focus on practice location (e.g. hospital or retail-based) or retail chain affiliation rather than individual pharmacists. In addition, pharmacy professionals may work for multiple employers or change employers. Our panel of pharmacy professionals and extensive profiling allows us to provide you with realistic feasibility estimates including up-to-date information on pharmacists, pharmacy technicians, pharmacy assistants, pharmacy managers and owners.

Dental Professionals

Dental Professionals

Dental professionals mainly include dentists and dental hygienists. Research among dentists is often targeted by individuals or specialties such as General Dentistry, Endodontics, Orthodontics, Pediatric Dentistry, or Periodontics to name a few. Dental hygienists on the other hand may work for multiple employers or change employers more often than dentists, creating a more challenging recruit. Our panel of dental professionals and extensive profiling allows us to provide you with realistic feasibility estimates including up-to-date information on dentists and dental hygienists.

Allied Healthcare Professionals

Allied Healthcare Professionals

Allied health professionals are a broad category and our panel includes more than 60 professions. Some of the more commonly surveyed allied health professionals on our panel, include chiropractors, dietitians, laboratory technicians, naturopathic physicians, optometrists, osteopathic doctor, physiotherapists, and respiratory therapists. Augmenting our panel is our proven custom recruitment process enabling us to recruit robust samples of allied health professionals.

Extensive Access to Patients and Consumers

Leveraging our proven custom recruitment process, MD Analytics has developed specialized recruitment strategies to generate robust samples, even among rare disease areas.

With research focused on exploratory market landscape assessments, identifying drivers and barriers in niche markets, and understanding patient journeys, we have successfully recruited patients and consumers for a wide range of common and rare disease areas.

Programming Flexibility

Spanning multiple time zones across North America, our team has additional flexibility to meet tight timelines and adapt quickly to time sensitive changes.

All our surveys are compatible on any device.

Based our extensive experience conducting healthcare and pharmaceutical market research, we have custom designed our survey template to support complex question formats typically associated with healthcare professional studies for an improved mobile and respondent experience.

Our responsive survey template can be customized to any study, making our surveys more efficient to complete, thereby avoiding survey fatigue that can diminish the quality of responses.

MD Analytics is the ‘2020 Achievement in Insight and Research Award’ Winner. Confirmit AIR Awards Recognize Innovative Leaders in Market Research.

Your answers,
our guarantee.

Your answers,
our guarantee.

Topical Polls and Industry Trends

Remote detailing for pharma – Physicians’ perspectives

Remote detailing for pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

read more
Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.

read more
Does Online Advertising Click for Physicians?

Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

read more

Your answers,
our guarantee.

Your answers,
our guarantee.

We are here to answer your questions.

Latest Survey Data

Remote detailing for pharma – Physicians’ perspectives

Remote detailing for pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

read more
Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.

read more
Does Online Advertising Click for Physicians?

Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

read more

Members of the Canadian Research Insights Council (CRIC) and the Insights Association.