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Topical Polls and Industry Trends
The Shifting Demographics of Oncology Patients
A recent survey of oncologists in North America reveals a rising trend: more patients are being diagnosed with solid tumor cancers at a younger age. Backed by recent epidemiological studies, this shift is particularly evident in breast and colorectal cancers.
This demographic change is expected to impact treatment strategies, patient management, and how pharmaceutical companies support and communicate with younger patients. Explore the infographic to learn more about the implications for oncology care.
The Building of Stronger MSLs
Medical Science Liaisons (MSLs) play a crucial role in connecting scientific advancements with healthcare professionals. Our latest research highlights what physicians value most in MSL interactions, where key gaps exist, and which companies are leading in specific therapeutic areas.
Explore our new infographic for insights on strengthening MSL impact and delivering greater value to healthcare professionals.
Sales Rep Interactions: A Balancing Act
Physician interactions with pharmaceutical sales reps have evolved significantly since the pandemic. While in-person meetings remain valuable, many doctors now appreciate the flexibility of multiple engagement options. Ensuring a balance between virtual and face-to-face interactions is key to meeting physician preferences.
Explore our latest infographic for insights into how sales rep interactions are shaping physician engagement today.