Does Online Advertising Click for Physicians?
By Jessie Robertson, VP Client Services
June 1, 2020
Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.
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The infographic takes a look into how physicians are connecting with healthcare partners virtually, and the positive outcomes online messaging and advertising can have. More than 8 in 10 physicians surveyed say they have taken specific action in the past as a result of seeing advertising or messaging from pharma on online platforms. 80% recall seeing specific messaging or advertising on online platforms in the last month.
Download our infographic to learn more about physicians’ behaviours and how you can ensure your online messaging and advertising makes a lasting impression.
Infographics may contain select findings from our Independent Studies. Contact us to find out if your organization qualifies for a complimentary presentation with access to the full report.
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