Our passion is transforming the data we collect into engaging insights.
We are a global provider of industry leading healthcare and pharmaceutical market research solutions backed by our Leave No Stone Unturned Guarantee.
A market research panel exclusively for healthcare professionals.
Industry Expertise
Since 2003, we have conducted market research in a variety of health-related areas amassing deep expertise and proprietary norms within the pharmaceutical and healthcare industry.
Superior Sample
Fueled by our proprietary market research panel of healthcare professionals, our in-house field team consistently delivers more target respondents and larger sample sizes.
Engaging Insights
Recognized in the industry for our visually intuitive and engaging story-based reports, we move the boardroom conversation from understanding to taking action.
A market research panel exclusively for healthcare professionals.
Topical Polls and Industry Trends
Remote detailing for pharma – Physicians’ perspectives
Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.
Will the Changes Caused by COVID-19 Become Physicians’ New Normal?
The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.
Does Online Advertising Click for Physicians?
Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.
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