Our passion is transforming the data we collect into engaging insights.
We are a full service provider of healthcare and pharmaceutical market research solutions backed by our Leave No Stone Unturned Guarantee.
Industry Expertise
Since 2003, we have conducted market research in a variety of health-related areas amassing deep expertise and proprietary norms within the pharmaceutical and healthcare industry.
Superior Sample
Fueled by our proprietary market research panel of healthcare professionals, our in-house field team consistently delivers more target respondents and larger sample sizes.
Engaging Insights
Recognized in the health and pharmaceutical market research industry for our visually intuitive and engaging story-based reports, we move the boardroom conversation from understanding to taking action.
Supporting our research services is the MD Analytics Panel: Perspectives in health.
Welcoming all healthcare professionals to join our panel.
Topical Polls and Industry Trends
“Sales reps add VALUE to my practice” say older physicians specialists
According to our recent research among physician specialists, the younger generation is less engaged with and reliant on pharmaceutical companies than the older generation.
When it comes to information sources used in the past six months, online and paper-based medical journal articles are the most common resource for both Younger and Older specialists. However, differences exist in the use of pharmaceutical sales reps (Older 44% vs. Younger 33%) and significantly in the use of pharmaceutical websites (Older 33% vs. Younger 15%).
There are also differences in preferred information sources for new products and services, with Older specialists having a stronger preference for industry-provided information. Half (52%) of Older specialists prefer sales reps, significantly higher than one-quarter (28%) of Younger ones. Similarly, Older specialists are more likely to prefer manufacturer websites (Older 50% vs. Younger 38%).
“Time” top challenge to optimal patient care say younger physician specialists
Key insights have emerged in a new study conducted by MD Analytics regarding perceived work life imbalances among younger and older Canadian physician specialists.
As a prelude to the latest data, we reflect on previous research we conducted with physicians in October of 2022 which showed that the majority of specialists in Canada felt overwhelmed and burned out compared to pre-pandemic times. While this is true across medical specialties, the data also hinted that this feeling may be more pronounced based on age.
Healthcare Staff Shortages Hindering Delivery of Optimal Patient Care
The COVID-19 pandemic has undeniably impacted our healthcare system in many ways. One of the most significant impacts has been staffing shortages among Canadian healthcare workers.
Since the start of the pandemic there has been a substantial rise in shortages of healthcare workers across Canada. To what extent does this shortage affect physicians and their practice? How severe has the staffing shortage been in the past year? What type of support do physicians seek in order to reduce the workloads in their practice? To answer these questions MD Analytics surveyed 50 family medicine physicians and 90 specialists on the topic of healthcare staffing shortages across Canada, post pandemic.
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