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Our passion is transforming the data we collect into engaging insights.

Celebrating 20 years in business

Industry Expertise

Since 2003, we have conducted market research in a variety of health-related areas amassing deep expertise and proprietary norms within the pharmaceutical and healthcare industry.

Superior Sample

Fueled by our proprietary market research panel of healthcare professionals, our in-house field team consistently delivers more target respondents and larger sample sizes.

Engaging Insights

Recognized in the health and pharmaceutical market research industry for our visually intuitive and engaging story-based reports, we move the boardroom conversation from understanding to taking action.

Our Proven Process Delivers High Quality Experiences

“Appreciate the client service support: on going clear communication, in timely manner, very pleasant demeanor. Also truly appreciate the attention to detail and accuracy in the report. This is a strong advantage over other suppliers.”
Naomi – Johnson & Johnson

“Great work. The bar is pretty high now.”
Martin – HLS
“This project was one of my most complicated to date. Great job from the team.”
Julie – Pendopharm

Our Proven Process Delivers High Quality Experiences

“Appreciate the client service support: on going clear communication, in timely manner, very pleasant demeanor. Also truly appreciate the attention to detail and accuracy in the report. This is a strong advantage over other suppliers.”
Naomi - Johnson & Johnson

“Great work. The bar is pretty high now.”
Martin - HLS
“This project was one of my most complicated to date. Great job from the team.”
Julie - Pendopharm

Supporting our research services is the MD Analytics Panel: Perspectives in health.

Welcoming all healthcare professionals to join our panel.

Topical Polls and Industry Trends

Unlocking Pharma Outreach: Physician Specialist Segments

Unlocking Pharma Outreach: Physician Specialist Segments

Physician specialists are not all alike!

MD Analytics surveyed 100 U.S. physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources with the goal of identifying attitudinal differences in order to help pharma marketers more effectively communicate with their target audience.

Four segments emerged.

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Pharma: Know Your Specialists

Pharma: Know Your Specialists

Physician specialists are not all alike!

MD Analytics surveyed 100 Canadian physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources to identify attitudinal differences to help pharma marketers more effectively communicate with their target audience.

Four segments emerged.

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Patient empowerment is key for younger specialist physicians

Patient empowerment is key for younger specialist physicians

According to our recent research among physician specialists, the younger generation is more concerned with patient empowerment and support than the older generation.

Although almost all specialists believe patients should be more directly involved in their care (96% Younger vs. 92% Older), there are some generational gaps around attitudes toward patient support, treatment decisions and information.

The top two day-to-day challenges are the same for Younger and Older specialists. However, for Younger specialists, their number one challenge, lack of patient support to enable patients to play more of a self-management role (85%), stands out far above their number two, lack of coverage for best treatment options (63%); for Older specialists, these two items are equally challenging (73% and 77%, respectively). Furthermore, Younger specialists are much less satisfied with manufacturer patient support programs (PSPs) than their older counterparts (Younger 65% vs. Older 86%).

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Your answers,
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