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Gen Pop experience with Vaccines

Gen Pop experience with Vaccines

Vaccines have been an almost inescapable topic across the media since COVID-19. Now, four years out from the start of the pandemic, we wanted to better understand vaccination rates and explore those that are most sought out by the general public.
This independent study explores American and Canadian experiences with vaccines. MD Analytics surveyed 1000 people in each country, and the results highlight high vaccination rates and the crucial role pharmacies play in providing access, especially for flu and COVID-19 vaccines.
View our latest infographic to discover findings on vaccination trends and the opportunities for increasing awareness and uptake of essential vaccines.

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Patient-Powered Health: Embracing Technology Solutions

Patient-Powered Health: Embracing Technology Solutions

From smartphone apps for tracking medical conditions to the increasing use of AI for researching diseases and treatments, patients are embracing digital tools to take control of their health. Our latest infographic, based on a study conducted among 2000 individuals in the US and Canada, unveils patterns in the adoption and utilization of health management technology.

Explore the evolving landscape of healthcare technology and discover how patients are leveraging digital tools to enhance their healthcare experience in the results of this independent study.

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What Digital Media do Physicians Use?

What Digital Media do Physicians Use?

Physicians are spending, on average, two hours a day using websites and social media for professional purposes. The increasing reliance on digital media is transforming how physicians engage with crucial product information.

This infographic delves into the insights of our most recent study, exploring which social media channels physicians prefer for professional use, their perceived appropriateness, and the platforms where they welcome interactions with pharmaceutical companies.

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Pharma Leaders of Digital Media

Pharma Leaders of Digital Media

In the rapidly evolving landscape of healthcare, the role of digital tools and media in the professional lives of healthcare professionals is only growing. Physicians now accept less than half of pharma reps’ requests for meetings. As these in-person interactions decline, the need for effective digital information channels becomes crucial.

Our latest infographic illuminates who physicians view as leaders in the digital media space, and what factors influence these perceptions.

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AI: How receptive have physicians been so far?

AI: How receptive have physicians been so far?

In a recent study, MD Analytics surveyed 300 physicians to gauge their awareness and use of AI, especially in light of the ChatGPT platform. The findings highlight a significant gap in AI understanding among healthcare professionals, with less than half familiar with the concept. Usage of AI, particularly language models like ChatGPT, remains low due to lack of familiarity and trust. Concerns include patient self-diagnosis based on AI-generated information and the resulting challenges for physicians. Bridging this knowledge gap is crucial to maximize AI’s potential in healthcare.

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Pharma: Know Your Specialists

Pharma: Know Your Specialists

Physician specialists are not all alike!

MD Analytics surveyed 100 Canadian physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources to identify attitudinal differences to help pharma marketers more effectively communicate with their target audience.

Four segments emerged.

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Patient empowerment is key for younger specialist physicians

Patient empowerment is key for younger specialist physicians

According to our recent research among physician specialists, the younger generation is more concerned with patient empowerment and support than the older generation.

Although almost all specialists believe patients should be more directly involved in their care (96% Younger vs. 92% Older), there are some generational gaps around attitudes toward patient support, treatment decisions and information.

The top two day-to-day challenges are the same for Younger and Older specialists. However, for Younger specialists, their number one challenge, lack of patient support to enable patients to play more of a self-management role (85%), stands out far above their number two, lack of coverage for best treatment options (63%); for Older specialists, these two items are equally challenging (73% and 77%, respectively). Furthermore, Younger specialists are much less satisfied with manufacturer patient support programs (PSPs) than their older counterparts (Younger 65% vs. Older 86%).

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Patient care may vary based on generational differences among specialists

Patient care may vary based on generational differences among specialists

Key insights have emerged in a new study conducted by MD Analytics in terms of differences in how younger and older Canadian physician specialists perceive aspects of patient care.

Building on previous findings that showcased generational differences among primary care physicians, MD Analytics conducted a follow up study in March of 2023 that included a mix of 100 Canadian physician specialists. The overall objective of this study was to determine the extent to which a generational gap may exist in approaches to treatment and patient management. In our analysis, we divided specialists into two groups: younger physicians, those under 45, and older physicians, those 45 and older.

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“Sales reps add VALUE to my practice” say older physicians specialists

“Sales reps add VALUE to my practice” say older physicians specialists

According to our recent research among physician specialists, the younger generation is less engaged with and reliant on pharmaceutical companies than the older generation.

When it comes to information sources used in the past six months, online and paper-based medical journal articles are the most common resource for both Younger and Older specialists. However, differences exist in the use of pharmaceutical sales reps (Older 44% vs. Younger 33%) and significantly in the use of pharmaceutical websites (Older 33% vs. Younger 15%).

There are also differences in preferred information sources for new products and services, with Older specialists having a stronger preference for industry-provided information. Half (52%) of Older specialists prefer sales reps, significantly higher than one-quarter (28%) of Younger ones. Similarly, Older specialists are more likely to prefer manufacturer websites (Older 50% vs. Younger 38%).

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“Time” top challenge to optimal patient care, say younger physician specialists

“Time” top challenge to optimal patient care, say younger physician specialists

Key insights have emerged in a new study conducted by MD Analytics regarding perceived work life imbalances among younger and older Canadian physician specialists.

As a prelude to the latest data, we reflect on previous research we conducted with physicians in October of 2022 which showed that the majority of specialists in Canada felt overwhelmed and burned out compared to pre-pandemic times. While this is true across medical specialties, the data also hinted that this feeling may be more pronounced based on age.

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Healthcare staff shortages hindering delivery of optimal patient care

Healthcare staff shortages hindering delivery of optimal patient care

The COVID-19 pandemic has undeniably impacted our healthcare system in many ways. One of the most significant impacts has been staffing shortages among Canadian healthcare workers.

Since the start of the pandemic there has been a substantial rise in shortages of healthcare workers across Canada. To what extent does this shortage affect physicians and their practice? How severe has the staffing shortage been in the past year? What type of support do physicians seek in order to reduce the workloads in their practice? To answer these questions MD Analytics surveyed 50 family medicine physicians and 90 specialists on the topic of healthcare staffing shortages across Canada, post pandemic.

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Patient care suffers due to staff shortages

Patient care suffers due to staff shortages

The World Health Organization (WHO) declared the novel coronavirus (COVID-19) outbreak a global pandemic on March 11, 2020. Now at the three-year mark, the US healthcare workforce is still trying to recover and labor shortages are stressing clinicians and hospitals. MD Analytics surveyed 50 primary care physicians and 109 specialists about the effect of the COVID crisis on staff shortages, as well as their attitudes about support from pharmaceutical companies.

In the past year alone, four-fifths of physicians (80% PCPs and 78% Specialists) say they have been impacted by staff shortages, and almost all (98% of PCPs and 87% of Specialists) find the situation worse compared to pre-pandemic. Hospitals (both Teaching and Non-Teaching) are hit the hardest compared to other settings, as well as those in the South relative to other regions.

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Burnout leading many physicians to reduce workload

Burnout leading many physicians to reduce workload

For many of us, remnants of the pandemic feel like a distant memory. We are back to “normal” – enjoying family gatherings, restaurants and shopping. Even in New York, one of the last COVID-era mandates has come to an end, with masks and face coverings in healthcare facilities no longer required. However, the healthcare system is still dealing with the aftermath, including the impact on physicians.

MD Analytics surveyed 50 primary care physicians and 109 specialists about the effect of the COVID crisis on their personal and professional lives. As compared to pre-pandemic, several aspects have gotten worse among physicians.

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Physician burnout  leading many to reduce workload

Physician burnout leading many to reduce workload

For most of the general population, the pandemic is starting to feel like it’s a thing of the past. However, while most of us have found a sense of normalcy within our lives, the healthcare system is still reeling from its effects thereby impacting healthcare workers within it. What is the impact on Canadian physicians? What are the current consequences of the pandemic on their personal and professional lives? More specifically, how does this all impact the management of their workload? MD Analytics surveyed 50 family medicine physicians and 90 specialists on the topic of their professional and mental state 3 years after the onset of the pandemic.

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Celebrating 20 years of MD Analytics!

Celebrating 20 years of MD Analytics!

We are sometimes reminded with stories, movies and books that companies have an origin too. It must have started somehow. Someone must have had a vision or an idea and then worked hard to get it going.

MD Analytics is no different in this way and its story follows its own certain path with many team members supporting the company’s growth and quality deliverables throughout the years. At the forefront is the CEO, Tyler Hassman, a fourth generation Canadian, born in Saskatchewan who migrated to British Columbia in the late 90’s; where he held several sales positions during the “dot com” days and met other ambitious soon-to-be entrepreneurs along the way. Working long hours tirelessly and then meeting with friends after work to talk about business was the way he spent most of his days. Day after day, year after year working and evolving along with the business.

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