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MD Analytics offers healthcare and pharmaceutical industry expertise.

We apply our range of experience to transform each market research study that we conduct into an informative and insightful report tailored to our clients’ needs.

We have conducted research in support of a variety of health-related areas.

Since 2003 we have been solely focused on healthcare and pharmaceutical market research, amassing deep experience in this field. We provide innovative, flexible solutions through a team of market research experts skilled in both quantitative and qualitative methodologies.

Prescription Products

OTC Products

Medical Associations | Government

Technology

Current Topics | Emerging Trends

We have conducted research in support of a variety of health-related areas.

Since 2003 we have been solely focused on healthcare and pharmaceutical market research, amassing deep experience in this field. We provide innovative, flexible solutions through a team of market research experts skilled in both quantitative and qualitative methodologies.

Our Proven Process Delivers High Quality Experiences

“Appreciate the client service support: on going clear communication, in timely manner, very pleasant demeanor. Also truly appreciate the attention to detail and accuracy in the report. This is a strong advantage over other suppliers.”
Naomi – Johnson & Johnson

“Great work. The bar is pretty high now.”
Martin – HLS
“This project was one of my most complicated to date. Great job from the team.”
Julie – Pendopharm

Information needs vary depending on where the product stands in its lifecycle.

We offer a range of quantitative and qualitative research solutions to address your product’s needs.

Clinical Trials
  • Initial Product Concept Test
  • Market Assessment
  • Patient Journey (Pathways2Rx)
Pre-Launch
  • Brand Performance Triad
  • Forecasting
  • Integrated Concept/Message Testing
  • KOL Mapping
  • MSL Impact Assessment
  • Naming Research
  • Patient Access
  • Pre-launch Usage & Attitude
  • Pricing Research
  • Patient Support Program Assessments
  • Rapid Detail Tracker™ Evolution
  • Segmentation
Post-Launch | Market
  • Customer Engagement
  • Patient Journey (Pathways2Rx™)
  • Promotional Tool Assessment
  • Rapid Detail Tracker™ Evolution
  • Usage & Attitude/KPI Tracking
Growth
  • Corporate Reputation
  • Customer Engagement
  • Multi-channel Optimization
  • Patient Journey (Pathways2Rx™)
  • Rapid Detail Tracker™ Evolution
  • Usage & Attitude Tracking
Maturity | Decline
  • Corporate Reputation
  • Customer Retention Research
  • Forecasting Impact of Generics
  • Multi-channel Optimization
  • New Entrant Research
  • Rapid Detail Tracker™ Evolution
  • Usage & Attitude Tracking
Clinical Trials
  • Initial Product Concept Test
  • Market Assessment
  • Patient Journey (Pathways2Rx™)
Pre-Launch
  • Brand Performance Triad
  • Forecasting
  • Integrated Concept/Message Testing
  • KOL Mapping
  • MSL Impact Assessment
  • Naming Research
  • Patient Access
  • Pre-launch Usage & Attitude
  • Pricing Research
  • Patient Support Program Assessments
  • Rapid Detail Tracker™ Evolution
  • Segmentation
Post-Launch | Market
  • Customer Engagement
  • Patient Journey (Pathways2Rx™)
  • Promotional Tool Assessment
  • Rapid Detail Tracker™ Evolution
  • Usage & Attitude/KPI Tracking
Growth
  • Corporate Reputation
  • Customer Engagement
  • Multi-channel Optimization
  • Patient Journey (Pathways2Rx™)
  • Rapid Detail Tracker™ Evolution
  • Usage & Attitude Tracking
Maturity | Decline
  • Corporate Reputation
  • Customer Retention Research
  • Forecasting Impact of Generics
  • Multi-channel Optimization
  • New Entrant Research
  • Rapid Detail Tracker™ Evolution
  • Usage & Attitude Tracking

Augmenting our market research solutions is an extensive normative database.

Consisting of more than 25,000 product details and hundreds of message testing and tracking studies, we can provide more meaningful results by applying these norms to your market research results.

Performance benchmarking is an analysis tool to help evaluate the success of your market research results within the context of the competitive landscape.

Concept/AD Testing Norms

Overall impression, likes, dislikes, attention-grabbing, unique and different, relevant to practice, etc.

Messaging Norms

Number of messages recalled, credibility, ability to compel, relevance and uniqueness, etc.

Usage & Attitude

Stated importance of attributes, brand performance on key attributes (i.e. efficacy, safety, side effects, convenince, etc.)

Detailing Activity Norms

(by sales rep and MSL)
Frequency, duration, recency of visits, samples provided, and use of visual aids to support detail. 

Sales Reps Norms

Good rapport, responsive to my request, keeps me updated and informed, good knowledge, passionate, understanding, credible, etc.

Prescribing Impact Norms

Likelyhood to prescribe/recommend.

MSL Norms

Effectively addresses needs, look forward to seeing, keeps me updated and informed, strong knowledge, trusted source, responsive, etc.

Your answers,
our guarantee.

Your answers,
our guarantee.

Topical Polls and Industry Trends

Remote detailing for pharma – Physicians’ perspectives

Remote detailing for pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

read more
Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.

read more
Does Online Advertising Click for Physicians?

Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

read more

Your answers,
our guarantee.

Your answers,
our guarantee.

We are here to answer your questions.

Latest Survey Data

Remote detailing for pharma – Physicians’ perspectives

Remote detailing for pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

read more
Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.

read more
Does Online Advertising Click for Physicians?

Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

read more

Members of the Canadian Research Insights Council (CRIC) and the Insights Association.