Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.
Current recommendations of CAM therapies and interventions are strong among Canadian GPs within key therapeutic areas, and are expected to grow moving forward. 88% of GPs polled have recommended a CAM therapy at least once in the past six months for the treatment of pain, anxiety and stress, high blood pressure, depression, ADHD or IBS.
By the end of 2018, 3 in 5 GPs expect massage therapy, yoga, acupuncture, and meditation to be accepted as viable CAM options among the conventional medical community. By acknowledging that CAM therapies can be a useful complement to pharmaceutical solutions, the pharma industry has an opportunity to build on their current messaging with existing customers, and potentially create a new channel for brand recommendations among CAM therapists. They key will be taking the initiative to educate CAM therapists and their patients on how to best incorporate the two approaches (e.g. massage therapy alongside our product is strongly recommended). See our infographic for a more detailed look at the findings from this survey.
Past Quick Polls
The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.
Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.
Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. There are many reasons that can explain this discrepancy.
Past Quick Polls
Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always...