Physicians report seeing a wide range of digital and online pharma ads over the past three months, showing that investment in digital channels is reaching its audience. Even so, many physicians take no action after exposure, while a smaller group visit a company website or connect with a sales rep.
In the full infographic, see what physicians value most from pharma’s online presence, and what helps turn visibility into meaningful engagement.
AI continues to gain momentum in healthcare, and physicians’ openness to using these tools has increased over the past 2 years.
Our latest findings show that while physicians are ready and eager to adopt AI tools, most haven’t yet received meaningful support from pharma companies. This has remained unchanged over the past 2 years, leaving a clear gap between physicians’ enthusiasm and the assistance available to them.
Discover the full insights in our new infographic showcasing physicians’ perspectives on AI and the untapped opportunities for pharma to help move adoption forward.
From quick information searches to assisting during consultations, AI tools are becoming increasingly important in physicians’ practice.
Our latest findings reveal that physicians are widely using these technologies in their practice, and most believe they’ll have a positive impact on healthcare. Yet as AI becomes more accessible, doctors are spending more time correcting patient misconceptions.
See the full picture in our new infographic exploring how physicians are adopting AI, and where caution remains.
Oncologists in the U.S. and Canada value different qualities in sales reps and MSLs. Our latest findings highlight where credibility, expertise, and engagement stand out and which companies earn the strongest recognition.
In oncology, the pace is fast and the competition fierce. Leaders stand out not only for groundbreaking therapies but also for building trust, brand recognition, and robust patient support programs.
MD Analytics surveyed U.S. and Canadian oncologists to learn which companies are in the lead and why. The findings reveal that perceived leadership goes beyond science alone; it’s about a commitment to patient care that resonates with both clinicians and patients.
View our latest infographic and blog to see how top companies are positioning themselves to maintain momentum and secure their place at the front of the field.
Real-world evidence (RWE) is no longer a secondary data source, it’s becoming a core input in oncology treatment decisions. In a new survey of Canadian and U.S. oncologists, MD Analytics explores how RWE is being used in clinical practice, the scenarios where it’s most valuable, and what challenges still exist in applying it effectively.
Our latest infographic reveals where oncologists see the greatest benefit from RWE, how it supports complex decision-making, and what pharmaceutical companies can do to improve access, data quality, and clinical relevance.
A recent survey of oncologists in North America reveals a rising trend: more patients are being diagnosed with solid tumor cancers at a younger age. Backed by recent epidemiological studies, this shift is particularly evident in breast and colorectal cancers.
This demographic change is expected to impact treatment strategies, patient management, and how pharmaceutical companies support and communicate with younger patients. Explore the infographic to learn more about the implications for oncology care.
Medical Science Liaisons (MSLs) play a crucial role in connecting scientific advancements with healthcare professionals. Our latest research highlights what physicians value most in MSL interactions, where key gaps exist, and which companies are leading in specific therapeutic areas.
Explore our new infographic for insights on strengthening MSL impact and delivering greater value to healthcare professionals.
Physician interactions with pharmaceutical sales reps have evolved significantly since the pandemic. While in-person meetings remain valuable, many doctors now appreciate the flexibility of multiple engagement options. Ensuring a balance between virtual and face-to-face interactions is key to meeting physician preferences.
Explore our latest infographic for insights into how sales rep interactions are shaping physician engagement today.
We surveyed US and Canadian physicians to uncover which medical conferences deliver the most value and which fall short. Interestingly, high attendance doesn’t always mean high perceived value, with key exceptions in cardiology and oncology specialties.
This infographic illuminates which conferences rank the highest in attendance and value across prominent medical specialties.
In this study, we explore the perceptions of US and Canadian physicians on conference attendance and CHE/CME events.
The results highlight that while virtual events have become common, in-person conferences continue to provide significantly more value. Physicians prioritize interactive elements such as Q&A sessions, panel discussions, and case-based workshops, which enhance engagement and learning. The study also reveals the key factors that influence physicians’ attendance, satisfaction, and what they expect from pharmaceutical companies to create a valuable conference experience.
Discover more in our detailed infographic.
We are excited to share some of the results of our latest independent study on patient perceptions of pharmaceutical companies and the impact of Patient Support Programs (PSPs). Our findings highlight the crucial role PSPs play in enhancing trust and satisfaction among patients.
Explore our latest infographic to discover more about the importance of these programs and their influence on patient experiences.
Vaccines have been an almost inescapable topic across the media since COVID-19. Now, four years out from the start of the pandemic, we wanted to better understand vaccination rates and explore those that are most sought out by the general public.
This independent study explores American and Canadian experiences with vaccines. MD Analytics surveyed 1000 people in each country, and the results highlight high vaccination rates and the crucial role pharmacies play in providing access, especially for flu and COVID-19 vaccines.
View our latest infographic to discover findings on vaccination trends and the opportunities for increasing awareness and uptake of essential vaccines.
From smartphone apps for tracking medical conditions to the increasing use of AI for researching diseases and treatments, patients are embracing digital tools to take control of their health. Our latest infographic, based on a study conducted among 2000 individuals in the US and Canada, unveils patterns in the adoption and utilization of health management technology.
Explore the evolving landscape of healthcare technology and discover how patients are leveraging digital tools to enhance their healthcare experience in the results of this independent study.
How involved are patients in their healthcare decisions? Our latest independent study presents the findings of surveying 2000 individuals in the US and Canada. Discover insights into patient participation in treatment decisions and their use of other sources, like social media, for medical information.
Physicians are spending, on average, two hours a day using websites and social media for professional purposes. The increasing reliance on digital media is transforming how physicians engage with crucial product information.
This infographic delves into the insights of our most recent study, exploring which social media channels physicians prefer for professional use, their perceived appropriateness, and the platforms where they welcome interactions with pharmaceutical companies.
In the rapidly evolving landscape of healthcare, the role of digital tools and media in the professional lives of healthcare professionals is only growing. Physicians now accept less than half of pharma reps’ requests for meetings. As these in-person interactions decline, the need for effective digital information channels becomes crucial.
Our latest infographic illuminates who physicians view as leaders in the digital media space, and what factors influence these perceptions.
The healthcare sector is on the cusp of an AI revolution, with tools like ChatGPT set to transform medical practice. From easing administrative burdens to aiding in complex diagnoses, AI’s integration could allow physicians more time for direct patient care. MD Analytics surveyed 300 physicians to gauge their outlook on AI’s future role.
