Topical Data

Use of Real-World Evidence in Oncology

by Jessie Robertson, VP Client Services | Jun 10, 2025

Real-world evidence (RWE) is no longer a secondary data source, it’s becoming a core input in oncology treatment decisions. In a new survey of Canadian and U.S. oncologists, MD Analytics explores how RWE is being used in clinical practice, the scenarios where it’s most valuable, and what challenges still exist in applying it effectively.

Our latest infographic reveals where oncologists see the greatest benefit from RWE, how it supports complex decision-making, and what pharmaceutical companies can do to improve access, data quality, and clinical relevance.

The Shifting Demographics of Oncology Patients

The Shifting Demographics of Oncology Patients

by Jessie Robertson, VP Client Services | May 16, 2025

A recent survey of oncologists in North America reveals a rising trend: more patients are being diagnosed with solid tumor cancers at a younger age. Backed by recent epidemiological studies, this shift is particularly evident in breast and colorectal cancers.

This demographic change is expected to impact treatment strategies, patient management, and how pharmaceutical companies support and communicate with younger patients. Explore the infographic to learn more about the implications for oncology care.

The Building of Stronger MSLs

by Daniel Turner, VP Client Services | Mar 20, 2025

Medical Science Liaisons (MSLs) play a crucial role in connecting scientific advancements with healthcare professionals. Our latest research highlights what physicians value most in MSL interactions, where key gaps exist, and which companies are leading in specific therapeutic areas.

Explore our new infographic for insights on strengthening MSL impact and delivering greater value to healthcare professionals.

Sales Rep Interactions: A Balancing Act

by Daniel Turner, VP Client Services | Feb 24, 2025

Physician interactions with pharmaceutical sales reps have evolved significantly since the pandemic. While in-person meetings remain valuable, many doctors now appreciate the flexibility of multiple engagement options. Ensuring a balance between virtual and face-to-face interactions is key to meeting physician preferences.

Explore our latest infographic for insights into how sales rep interactions are shaping physician engagement today.

Which Medical Conference Provides the Most Value?

Which Medical Conference Provides the Most Value?

by Rahim Shah, SVP Client Services | Nov 28, 2024

We surveyed US and Canadian physicians to uncover which medical conferences deliver the most value and which fall short. Interestingly, high attendance doesn’t always mean high perceived value, with key exceptions in cardiology and oncology specialties.

This infographic illuminates which conferences rank the highest in attendance and value across prominent medical specialties.

Engaging with Physicians: A Year in Review

Engaging with Physicians: A Year in Review

by Rahim Shah, SVP Client Services | Nov 4, 2024

In this study, we explore the perceptions of US and Canadian physicians on conference attendance and CHE/CME events.

The results highlight that while virtual events have become common, in-person conferences continue to provide significantly more value. Physicians prioritize interactive elements such as Q&A sessions, panel discussions, and case-based workshops, which enhance engagement and learning. The study also reveals the key factors that influence physicians’ attendance, satisfaction, and what they expect from pharmaceutical companies to create a valuable conference experience.

Discover more in our detailed infographic.

Gen Pop experience with PSPs

by Jessie Robertson, VP Client Services | Aug 12, 2024

We are excited to share some of the results of our latest independent study on patient perceptions of pharmaceutical companies and the impact of Patient Support Programs (PSPs). Our findings highlight the crucial role PSPs play in enhancing trust and satisfaction among patients.

Explore our latest infographic to discover more about the importance of these programs and their influence on patient experiences.

Gen Pop experience with Vaccines

by Jessie Robertson, VP Client Services | Jul 18, 2024

Vaccines have been an almost inescapable topic across the media since COVID-19. Now, four years out from the start of the pandemic, we wanted to better understand vaccination rates and explore those that are most sought out by the general public.

This independent study explores American and Canadian experiences with vaccines. MD Analytics surveyed 1000 people in each country, and the results highlight high vaccination rates and the crucial role pharmacies play in providing access, especially for flu and COVID-19 vaccines.

View our latest infographic to discover findings on vaccination trends and the opportunities for increasing awareness and uptake of essential vaccines.

Patient-Powered Health: Embracing Technology Solutions

Patient-Powered Health: Embracing Technology Solutions

by Mary Dominiecki, SVP, US Country Lead | May 22, 2024

From smartphone apps for tracking medical conditions to the increasing use of AI for researching diseases and treatments, patients are embracing digital tools to take control of their health. Our latest infographic, based on a study conducted among 2000 individuals in the US and Canada, unveils patterns in the adoption and utilization of health management technology.

Explore the evolving landscape of healthcare technology and discover how patients are leveraging digital tools to enhance their healthcare experience in the results of this independent study.

The Rise of Involved Healthcare Consumers

The Rise of Involved Healthcare Consumers

by Mary Dominiecki, SVP, US Country Lead | Apr 22, 2024

How involved are patients in their healthcare decisions? Our latest independent study presents the findings of surveying 2000 individuals in the US and Canada. Discover insights into patient participation in treatment decisions and their use of other sources, like social media, for medical information.

What Digital Media do Physicians Use?

by Rahim Shah, SVP Client Services | Feb 5, 2024

Physicians are spending, on average, two hours a day using websites and social media for professional purposes. The increasing reliance on digital media is transforming how physicians engage with crucial product information.

This infographic delves into the insights of our most recent study, exploring which social media channels physicians prefer for professional use, their perceived appropriateness, and the platforms where they welcome interactions with pharmaceutical companies.

Pharma Leaders of Digital Media

by Rahim Shah, SVP Client Services | Jan 15, 2024

In the rapidly evolving landscape of healthcare, the role of digital tools and media in the professional lives of healthcare professionals is only growing. Physicians now accept less than half of pharma reps’ requests for meetings. As these in-person interactions decline, the need for effective digital information channels becomes crucial.

Our latest infographic illuminates who physicians view as leaders in the digital media space, and what factors influence these perceptions.

What could future physician practices look like with AI LLMs?

What could future physician practices look like with AI LLMs?

by Mary Dominiecki, SVP, US Country Lead | Nov 27, 2023

The healthcare sector is on the cusp of an AI revolution, with tools like ChatGPT set to transform medical practice. From easing administrative burdens to aiding in complex diagnoses, AI’s integration could allow physicians more time for direct patient care. MD Analytics surveyed 300 physicians to gauge their outlook on AI’s future role.

AI: How receptive have physicians been so far?

AI: How receptive have physicians been so far?

by Daniel Turner, VP Client Services | Oct 16, 2023

In a recent study, MD Analytics surveyed 300 physicians to gauge their awareness and use of AI, especially in light of the ChatGPT platform. The findings highlight a significant gap in AI understanding among healthcare professionals, with less than half familiar with the concept. Usage of AI, particularly language models like ChatGPT, remains low due to lack of familiarity and trust. Concerns include patient self-diagnosis based on AI-generated information and the resulting challenges for physicians. Bridging this knowledge gap is crucial to maximize AI’s potential in healthcare.

Pharma: Know Your Specialists

by Jessie Robertson, VP Client Services | Aug 17, 2023

Physician specialists are not all alike!

MD Analytics surveyed 100 Canadian physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources to identify attitudinal differences to help pharma marketers more effectively communicate with their target audience.

Four segments emerged.

Patient care may vary based on generational differences among specialists

by Jessie Robertson, VP Client Services | Jun 27, 2023

Key insights have emerged in a new study conducted by MD Analytics in terms of differences in how younger and older Canadian physician specialists perceive aspects of patient care.

Building on previous findings that showcased generational differences among primary care physicians, MD Analytics conducted a follow up study in March of 2023 that included a mix of 100 Canadian physician specialists. The overall objective of this study was to determine the extent to which a generational gap may exist in approaches to treatment and patient management. In our analysis, we divided specialists into two groups: younger physicians, those under 45, and older physicians, those 45 and older.

“Time” top challenge to optimal patient care, say younger physician specialists

by Jessie Robertson, VP Client Services | May 8, 2023

Key insights have emerged in a new study conducted by MD Analytics regarding perceived work life imbalances among younger and older Canadian physician specialists.

As a prelude to the latest data, we reflect on previous research we conducted with physicians in October of 2022 which showed that the majority of specialists in Canada felt overwhelmed and burned out compared to pre-pandemic times. While this is true across medical specialties, the data also hinted that this feeling may be more pronounced based on age.

Healthcare staff shortages hindering delivery of optimal patient care

by Daniel Turner, VP Client Services | Mar 16, 2023

The COVID-19 pandemic has undeniably impacted our healthcare system in many ways. One of the most significant impacts has been staffing shortages among Canadian healthcare workers.

Since the start of the pandemic there has been a substantial rise in shortages of healthcare workers across Canada. To what extent does this shortage affect physicians and their practice? How severe has the staffing shortage been in the past year? What type of support do physicians seek in order to reduce the workloads in their practice? To answer these questions MD Analytics surveyed 50 family medicine physicians and 90 specialists on the topic of healthcare staffing shortages across Canada, post pandemic.

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