Jessie Robertson, VP Client Services

The Shifting Demographics of Oncology Patients

The Shifting Demographics of Oncology Patients

by Jessie Robertson, VP Client Services | Survey Results, Survey Results Canada, Survey Results USA, Topical Infographics, Topical Infographics Canada, Topical Infographics US

A recent survey of oncologists in North America reveals a rising trend: more patients are being diagnosed with solid tumor cancers at a younger age. Backed by recent epidemiological studies, this shift is particularly evident in breast and colorectal cancers.

This demographic change is expected to impact treatment strategies, patient management, and how pharmaceutical companies support and communicate with younger patients. Explore the infographic to learn more about the implications for oncology care.

Gen Pop experience with PSPs

by Jessie Robertson, VP Client Services | Survey Results, Survey Results Canada, Survey Results USA, Topical Infographics, Topical Infographics Canada, Topical Infographics US

We are excited to share some of the results of our latest independent study on patient perceptions of pharmaceutical companies and the impact of Patient Support Programs (PSPs). Our findings highlight the crucial role PSPs play in enhancing trust and satisfaction among patients.

Explore our latest infographic to discover more about the importance of these programs and their influence on patient experiences.

Gen Pop experience with Vaccines

by Jessie Robertson, VP Client Services | Survey Results, Survey Results Canada, Survey Results USA, Topical Infographics, Topical Infographics Canada, Topical Infographics US

Vaccines have been an almost inescapable topic across the media since COVID-19. Now, four years out from the start of the pandemic, we wanted to better understand vaccination rates and explore those that are most sought out by the general public.

This independent study explores American and Canadian experiences with vaccines. MD Analytics surveyed 1000 people in each country, and the results highlight high vaccination rates and the crucial role pharmacies play in providing access, especially for flu and COVID-19 vaccines.

View our latest infographic to discover findings on vaccination trends and the opportunities for increasing awareness and uptake of essential vaccines.

Pharma: Know Your Specialists

by Jessie Robertson, VP Client Services | Survey Results, Survey Results Canada, Topical Infographics, Topical Infographics Canada

Physician specialists are not all alike!

MD Analytics surveyed 100 Canadian physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources to identify attitudinal differences to help pharma marketers more effectively communicate with their target audience.

Four segments emerged.

Patient care may vary based on generational differences among specialists

by Jessie Robertson, VP Client Services | Survey Results, Survey Results Canada, Topical Infographics, Topical Infographics Canada

Key insights have emerged in a new study conducted by MD Analytics in terms of differences in how younger and older Canadian physician specialists perceive aspects of patient care.

Building on previous findings that showcased generational differences among primary care physicians, MD Analytics conducted a follow up study in March of 2023 that included a mix of 100 Canadian physician specialists. The overall objective of this study was to determine the extent to which a generational gap may exist in approaches to treatment and patient management. In our analysis, we divided specialists into two groups: younger physicians, those under 45, and older physicians, those 45 and older.

“Time” top challenge to optimal patient care, say younger physician specialists

by Jessie Robertson, VP Client Services | Survey Results Canada, Topical Infographics Canada

Key insights have emerged in a new study conducted by MD Analytics regarding perceived work life imbalances among younger and older Canadian physician specialists.

As a prelude to the latest data, we reflect on previous research we conducted with physicians in October of 2022 which showed that the majority of specialists in Canada felt overwhelmed and burned out compared to pre-pandemic times. While this is true across medical specialties, the data also hinted that this feeling may be more pronounced based on age.

Physician Interest and Participation in Market Research

by Jessie Robertson, VP Client Services | Survey Results, Survey Results Canada, Topical Infographics, Topical Infographics Canada

Market research plays a fundamental role in helping those involved in the healthcare market answer key questions about their brands. Gaining insights from healthcare practitioners is central to market research. However, engaging physicians to participate in research can be a challenge. While most of the surveyed physicians say they enjoy participating in market research studies, in practice, physicians self-report participating in less than half of the number of studies they are invited to participate in. Real-world experience from our panel says the response rate is even lower. With this in mind, we asked Canadian physicians to help us understand what motivates them to do market research.

Discover How Physicians Want to Learn About New Treatments

by Jessie Robertson, VP Client Services | Survey Results, Survey Results Canada, Topical Infographics Canada

Engaging prescribers is a key component to the launch of any new brand. But what are the key components that drive interest for physicians in learning more?

Overall, physicians express greater satisfaction when learning about new products through in person interactions compared to virtual or digital interactions. However, regardless of how they learn about new product, the types of resources physicians prefer are similar. The top most preferred resources for both GPs and Specialists include presentation at conferences, discussions with peers, educational events that include KOLs or treatment areas experts, presentations by lead authors, journal clubs and discussions with Pharmaceutical reps. While a majority agree (66%) they are more likely to engage with reps or MSLs to discuss new products or indications, more physicians agree (87%) they are more likely to meet with a rep or MSL with whom they have an established relationship.

Understanding the Impact of COVID-19 on New Pharma Product Launches

by Jessie Robertson, VP Client Services | Survey Results Canada, Topical Infographics Canada

The COVID-19 pandemic had a significant impact on physicians, including how they learn about and integrate new products into their practice. While not all saw a decline, close to 1 in 3 Specialists and close to half of GPs say their use of newly launched products declined during the pandemic, primarily due to a lack of pharma presence, reduced patient volumes overall and just a general lack of comfort using new products.

COVID-19 Impact on Women in Pharma

by Jessie Robertson, VP Client Services | Topical Infographics, Topical Infographics Canada

The COVID-19 crisis changed the way people work across industries including the pharma industry. MD Analytics teamed up with the professional association for women in the pharma industry Women Leaders in Pharma to conduct a study on the impact on of COVID-19 on women who work in the pharma industry.

Does Online Advertising Click for Physicians?

by Jessie Robertson, VP Client Services | Survey Results Canada, Topical Infographics, Topical Infographics Canada

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

Customer Engagement in the Pharmaceutical Industry – Why channels of communication matter

by Jessie Robertson, VP Client Services | Topical Infographics, Topical Infographics Canada

Measuring customer engagement in pharmaceutical market research can be challenging as physicians usually prefer to not be seen as “associated” with any given pharmaceutical company. However, as demonstrated by our customer engagement syndicated study, it is undeniable that stronger levels of physician engagement exist among pharmaceutical companies which can lead to more positive outcomes for their associated brands.

A Guide to Successful Qualitative Research

by Jessie Robertson, VP Client Services | Topical Infographics, Topical Infographics Canada

Qualitative research can provide a greater understanding of physicians’ attitudes and behaviours than quantitative methodologies, however increased demands on physician time may cause some to refuse participating. Determining the optimal study design and appropriate recruitment techniques can help make physicians more willing to participate.

Best Channels to Educate Dental Professionals

by Jessie Robertson, VP Client Services | Topical Infographics, Topical Infographics Canada

Dental professionals turn to traditional information channels most often when sourcing information on manufacturer products and continuing education. However, more innovative tools such as online and digital offerings continue to grow in importance, especially among newer dental professionals. Find out how to make sure your future outreach efforts are ready for the next generation of dental professionals.

Optimizing CHE Delivery for Younger Physicians

by Jessie Robertson, VP Client Services | Survey Results Canada

Traditional in-person continuing health education (CHE) programs remain the most attended format for Canadian physicians practitioners, however preferred sources of CHE vary widely by generation. As educational activities are an important channel to communicate important scientific data about new treatment options, program success will benefit from a tailored approach to CHE delivery.

The Wrong Detailing Approach Could Have Your Reps Facing Closed Doors

by Jessie Robertson, VP Client Services | Topical Infographics, Topical Infographics Canada

The relationship between healthcare providers and sales reps is a balancing act. Managed well they can add value to a physicians’ or pharmacist’s practice ultimately impacting product use. However HCPs are often overwhelmed by the demand on their time and as a result may restrict access to their practices to sales reps.

Jessie Robertson, VP Client Services

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