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Topical Polls and Industry Trends
The Rise of Involved Healthcare Consumers
How involved are patients in their healthcare decisions? Our latest independent study presents the findings of surveying 2000 individuals in the US and Canada. Discover insights into patient participation in treatment decisions and their use of other sources, like social media, for medical information.
What Digital Media do Physicians Use?
Physicians are spending, on average, two hours a day using websites and social media for professional purposes. The increasing reliance on digital media is transforming how physicians engage with crucial product information.
This infographic delves into the insights of our most recent study, exploring which social media channels physicians prefer for professional use, their perceived appropriateness, and the platforms where they welcome interactions with pharmaceutical companies.
Pharma Leaders of Digital Media
In the rapidly evolving landscape of healthcare, the role of digital tools and media in the professional lives of healthcare professionals is only growing. Physicians now accept less than half of pharma reps’ requests for meetings. As these in-person interactions decline, the need for effective digital information channels becomes crucial.
Our latest infographic illuminates who physicians view as leaders in the digital media space, and what factors influence these perceptions.