The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging. Not only that, physicians have had to continue staying well informed of new advancements and treatment options within their therapeutic areas. However, restrictions to in-person interactions have led to greater incorporation of virtual meetings with pharmaceutical representatives. Continue reading to learn more about how COVID-19 has impacted physicians’ practices.
The data in our infographic is based on a survey conducted in June 2020 with n=305 Canadian Physicians.
While COVID-19 has caused a reduction in workload, 45% of physicians anticipate becoming busier in the coming weeks/months. Despite being financially impacted by COVID-19, physicians agree with how their provincial government has managed the crisis. In our survey, 74% of physicians reported personal financial impact due to COVID-19 and 86% stated being in agreement with provincial government management of the situation.
As a result of COVID-19, physicians have become much more likely to meet with patients remotely and envision continuing to do so even after COVID-19 in under control. Similarly, physicians expect pharma rep interactions to keep more of a remote component even after COVID-19 in under control.