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Will the Impact of COVID-19 on Physicians’ Practices Become the New Normal?

The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging. Not only that, physicians have had to continue staying well informed of new advancements and treatment options within their therapeutic areas. However, restrictions to in-person interactions have led to greater incorporation of virtual meetings with pharmaceutical representatives. Continue reading to learn more about how COVID-19 has impacted physicians’ practices.

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The data in our infographic is based on a survey conducted in June 2020 with n=305 Canadian Physicians.

While COVID-19 has caused a reduction in workload, 45% of physicians anticipate becoming busier in the coming weeks/months. Despite being financially impacted by COVID-19, physicians agree with how their provincial government has managed the crisis. In our survey, 74% of physicians reported personal financial impact due to COVID-19 and 86% stated being in agreement with provincial government management of the situation.

As a result of COVID-19, physicians have become much more likely to meet with patients remotely and envision continuing to do so even after COVID-19 in under control. Similarly, physicians expect pharma rep interactions to keep more of a remote component even after COVID-19 in under control.

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Pandemic’s Impact on HCPs Practices and Vaccination Campaign Perceptions

The COVID-19 vaccination campaign is underway in Canada. However, the pandemic has significantly altered HCPs’ practices to date. These changes have impacted workloads, patient assessments, and interactions with pharma. A year into the pandemic, a national COVID-19 vaccination campaign is underway. This begs the question, how are Canadian HCPs doing today? What do they foresee moving forward?

Our latest short survey presents the current state of HCPs’ practices in Canada and their assessment of the government’s management of COVID-19 since the start of the pandemic. It also delves into the changes in the modes of interactions with both patients and the pharmaceutical industry. Continue reading and check out our infographic to learn more about how HCPs have been impacted and what changes are here to stay.  

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Remote detailing for pharma – Physicians’ perspectives – Canada

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

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Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

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Forecasting New Pharma Products – Improving accuracy

Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. There are many reasons that can explain this discrepancy.

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