Not surprisingly, incentive is the top factor influencing participation in market research. Other factors that have a major influence include: the research topic, flexibility in time to complete surveys, flexibility on booking dates/times for interviews, and flexibility in terms of preferred methodology. Surprisingly, over 70% of physicians (top 2 box) say having the research results shared with them influences their participation. It is not common for clients to want to share findings back with participants but perhaps there is something creative we can do in this space that clients and respondents would be happy with. In terms of the research topic, physicians are most interested in discussing new or soon-to-be-launched products, current use and perception of brands, and patient journey. Specialists are even more interested than GPs in discussing current use and perception of brands, experiences with sales reps, and corporate reputation. However, corporate reputation falls lowest on the list of topics for both GPs and specialists.