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Impact of Diabetes Apps on Blood Glucose Meter Recommendations

Modern Blood Glucose Meter (BGM) devices can often pair with a companion app on a smartphone, which allows patients to easily record and monitor their blood glucose levels over time. This gives the patient, and potentially their doctor, easy to access historical data, insightful charts, and other information that can aid in diabetes management.

MD Analytics conducted a market research study to assess whether Canadian GPs are accepting this technology, and if it plays a role in their recommendation of one BGM over another.

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GPs recognize the importance of BGM apps as they relate to diabetes management. 87% of GPs agree that BGM apps will play an increased role in how patients manage their diabetes. 82% of GPs agree that BGM apps will play an increased role in how they advise patients on how to manage their diabetes.

Among GPs, there is no leader with respect to which BGM app is currently used the most frequently. Most GPs are aware of Contour Diabetes, OneTouch Reveal, and Accu-Chek Connect, and each have been used by 1 in 5 GPs.

BGM apps will impact future meter recommendations. 71% of GPs agree that the presence of a diabetes app will positively impact their likelihood to recommend that BGM to a patient.

See our infographic for a more detailed look at our study with data based on n=118 Canadian GPs.

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Past Quick Polls

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Topical Polls and Industry Trends

Remote detailing for pharma – Physicians’ perspectives

Remote detailing for pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

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Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.

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Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

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Latest Survey Data

Remote detailing for pharma – Physicians’ perspectives

Remote detailing for pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

read more
Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

Will the Changes Caused by COVID-19 Become Physicians’ New Normal?

The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.

read more
Does Online Advertising Click for Physicians?

Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

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Members of the Canadian Research Insights Council (CRIC) and the Insights Association.

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