Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.
GPs recognize the importance of BGM apps as they relate to diabetes management. 87% of GPs agree that BGM apps will play an increased role in how patients manage their diabetes. 82% of GPs agree that BGM apps will play an increased role in how they advise patients on how to manage their diabetes.
Among GPs, there is no leader with respect to which BGM app is currently used the most frequently. Most GPs are aware of Contour Diabetes, OneTouch Reveal, and Accu-Chek Connect, and each have been used by 1 in 5 GPs.
BGM apps will impact future meter recommendations. 71% of GPs agree that the presence of a diabetes app will positively impact their likelihood to recommend that BGM to a patient.
See our infographic for a more detailed look at our study with data based on n=118 Canadian GPs.
Past Quick Polls
The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.
Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.
Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. There are many reasons that can explain this discrepancy.
Past Quick Polls
Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always...