Optimizing CHE Delivery for Younger Physicians

Traditional in-person continuing health education (CHE) programs remain the most attended format for Canadian family medicine physicians, however preferred sources of CHE vary widely by generation. As educational activities are an important channel to communicate important scientific data about new treatment options, program success will benefit from a tailored approach to CHE delivery. Take a look at our infographic to gain insights into the preferred sources of CHE among younger physicians.

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We surveyed 200 Canadian physicians about their preferences towards various sources of continuing health education and then looked at how they varied based on generational differences. While older physicians are more reliant on in-person CHE events for information, younger physicians are almost as equally likely to rely on online medical/peer-reviewed journal articles.

Older physicians are most reliant on in-person CHE events for information and younger physicians are almost as equally likely to rely on online medical/peer-reviewed journal articles.

Thinking ahead, younger physicians prefer educational programs delivered through discussions with peers or key opinion leaders, and via online or peer-reviewed publications over in-person CHE events. Overall preference for online CHE is similar for younger and older physicians. However, younger physicians tend to prefer a format that they can listen to on their own schedule whereas older physicians prefer live online events.

Past Quick Polls

Remote detailing for pharma – Physicians’ perspectives – Canada

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

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Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

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Forecasting New Pharma Products – Improving accuracy

Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. There are many reasons that can explain this discrepancy.

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