The COVID-19 crisis changed the way people work across industries including the pharma industry. MD Analytics teamed up with the professional association for women in the pharma industry Women Leaders in Pharma to conduct a study on the impact on of COVID-19 on women who work in the pharma industry.
We surveyed 200 Canadian physicians about their preferences towards various sources of continuing health education and then looked at how they varied based on generational differences. While older physicians are more reliant on in-person CHE events for information, younger physicians are almost as equally likely to rely on online medical/peer-reviewed journal articles.
Older physicians are most reliant on in-person CHE events for information and younger physicians are almost as equally likely to rely on online medical/peer-reviewed journal articles.
Thinking ahead, younger physicians prefer educational programs delivered through discussions with peers or key opinion leaders, and via online or peer-reviewed publications over in-person CHE events. Overall preference for online CHE is similar for younger and older physicians. However, younger physicians tend to prefer a format that they can listen to on their own schedule whereas older physicians prefer live online events.
Past Quick Polls
The COVID-19 vaccination campaign is underway in Canada. However, the pandemic has significantly altered HCPs’ practices to date. These changes have impacted workloads, patient assessments, and interactions with pharma. A year into the pandemic, a national COVID-19 vaccination campaign is underway. This begs the question, how are Canadian HCPs doing today? What do they foresee moving forward? Our latest short survey presents the current state of HCPs’ practices in Canada and their assessment of the government’s management of COVID-19.
Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.
The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.