Optimizing CHE Delivery for Younger Physicians

Traditional in-person continuing health education (CHE) programs remain the most attended format for Canadian family medicine physicians, however preferred sources of CHE vary widely by generation. As educational activities are an important channel to communicate important scientific data about new treatment options, program success will benefit from a tailored approach to CHE delivery. Take a look at our infographic to gain insights into the preferred sources of CHE among younger physicians.

Read More

We surveyed 200 Canadian physicians about their preferences towards various sources of continuing health education and then looked at how they varied based on generational differences. While older physicians are more reliant on in-person CHE events for information, younger physicians are almost as equally likely to rely on online medical/peer-reviewed journal articles.

Older physicians are most reliant on in-person CHE events for information and younger physicians are almost as equally likely to rely on online medical/peer-reviewed journal articles.

Thinking ahead, younger physicians prefer educational programs delivered through discussions with peers or key opinion leaders, and via online or peer-reviewed publications over in-person CHE events. Overall preference for online CHE is similar for younger and older physicians. However, younger physicians tend to prefer a format that they can listen to on their own schedule whereas older physicians prefer live online events.

Past Quick Polls

COVID-19 Impact on Women in Pharma

The COVID-19 crisis changed the way people work across industries including the pharma industry. MD Analytics teamed up with the professional association for women in the pharma industry Women Leaders in Pharma to conduct a study on the impact on of COVID-19 on women who work in the pharma industry.

read more

Pandemic’s Impact on HCPs Practices and Vaccination Campaign Perceptions

The COVID-19 vaccination campaign is underway in Canada. However, the pandemic has significantly altered HCPs’ practices to date. These changes have impacted workloads, patient assessments, and interactions with pharma. A year into the pandemic, a national COVID-19 vaccination campaign is underway. This begs the question, how are Canadian HCPs doing today? What do they foresee moving forward? Our latest short survey presents the current state of HCPs’ practices in Canada and their assessment of the government’s management of COVID-19.

read more

Remote Detailing for Pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

read more

We are here to answer your questions.

Share This