Physicians’ Perspectives on Pitfalls in the Patient Journey

In the healthcare system, a patient’s journey to optimal care presents many obstacles. There are numerous steps involved from the onset of a medical condition to the moment when satisfactory results are achieved. This healthcare survey seeks to reveal key opportunities within the patient journey that would assist patients along their way and ultimately improve outcomes. Further healthcare market research could also be conducted by disease area to dig deeper into these insights.

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We surveyed 165 Canadian GPs, and 66 Canadian Specialists (SPs) in March 2019. The top challenges identified by physicians are: patients not fully adhering  to treatment as prescribed (69%); patients do not recognize there is a problem or that they may have symptoms of a disease (61%); patient refusal to be initiated on therapy (52%); patients not consulting a healthcare professional about their symptoms (50%).

The top opportunities identified by physicians to address these challenges are: Invest in disease symptom awareness campaigns (58%); facilitate patient access to counselling and support from other healthcare professionals (38%); develop and improve patient support programs (36%); develop online resources for patients to obtain more information (35%).

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