Physicians’ Perspectives on Pitfalls in the Patient Journey

In the healthcare system, a patient’s journey to optimal care presents many obstacles. There are numerous steps involved from the onset of a medical condition to the moment when satisfactory results are achieved. This healthcare survey seeks to reveal key opportunities within the patient journey that would assist patients along their way and ultimately improve outcomes. Further healthcare market research could also be conducted by disease area to dig deeper into these insights.

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We surveyed 165 Canadian GPs, and 66 Canadian Specialists (SPs) in March 2019. The top challenges identified by physicians are: patients not fully adhering  to treatment as prescribed (69%); patients do not recognize there is a problem or that they may have symptoms of a disease (61%); patient refusal to be initiated on therapy (52%); patients not consulting a healthcare professional about their symptoms (50%).

The top opportunities identified by physicians to address these challenges are: Invest in disease symptom awareness campaigns (58%); facilitate patient access to counselling and support from other healthcare professionals (38%); develop and improve patient support programs (36%); develop online resources for patients to obtain more information (35%).

Past Quick Polls

Remote detailing for pharma – Physicians’ perspectives – Canada

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

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Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

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Forecasting New Pharma Products – Improving accuracy

Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. There are many reasons that can explain this discrepancy.

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