In our latest poll, we see that the total number of physician interactions is back to pre-pandemic levels but the number of in-person interactions is still much lower than pre-pandemic levels with roughly half of physician-pharma interactions taking place in-person. In addition, physicians do not anticipate things changing in the near future – they seem to have adapted to this new mix of interaction formats and appreciate the benefits of these different channels.
If it were completely up to them, physicians would prefer to have a little more than half of their interactions with pharma in-person moving forward. There is quite a bit of variation in this area though – some physicians would prefer mainly in-person, others would prefer mainly remote, and most are somewhere in the middle. This reinforces the importance of maintaining an updated CRM database with as much information as possible about physician preferences.