Welcome to the MD Analytics Panel!
You have joined an exclusive group of Canadian healthcare professionals, who wish to participate in market research.
This is what you can expect as a member of our panel:
- You will receive invitations by email to participate in market research studies that are relevant to your profession. (Please add firstname.lastname@example.org to your safe sender list.)
- The survey invitation will always clearly communicate to you the format of the study you are being invited to participate in, estimated length of the study, and the incentive amount.
- As our studies often fill quickly, we urge you to participate as soon as you can.
We do our very best to ensure that the studies we send your way are pertinent to your practice. Keeping your profile up to date will help us better identify studies that are most relevant to you.
All studies that we conduct contain a set of screening questions at the beginning of the study. To learn more about why these are necessary, please read our post on the importance of screeners.
At any time, should you have questions or require support with a study, please contact us and one of our team members will help you.
We look forward to your participation.
Latest Survey Data
The healthcare sector is on the cusp of an AI revolution, with tools like ChatGPT set to transform medical practice. From easing administrative burdens to aiding in complex diagnoses, AI’s integration could allow physicians more time for direct patient care. MD Analytics surveyed 300 physicians to gauge their outlook on AI’s future role.
In a recent study, MD Analytics surveyed 300 physicians to gauge their awareness and use of AI, especially in light of the ChatGPT platform. The findings highlight a significant gap in AI understanding among healthcare professionals, with less than half familiar with the concept. Usage of AI, particularly language models like ChatGPT, remains low due to lack of familiarity and trust. Concerns include patient self-diagnosis based on AI-generated information and the resulting challenges for physicians. Bridging this knowledge gap is crucial to maximize AI’s potential in healthcare.
Physician specialists are not all alike!
MD Analytics surveyed 100 Canadian physician specialists on topics such as work-life balance, patient care, pharma companies, technology, and information sources to identify attitudinal differences to help pharma marketers more effectively communicate with their target audience.
Four segments emerged.