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Pandemic’s Impact on HCPs Practices and Vaccination Campaign Perceptions

The COVID-19 vaccination campaign is underway in Canada. However, the pandemic has significantly altered HCPs’ practices to date. These changes have impacted workloads, patient assessments, and interactions with pharma. A year into the pandemic, a national COVID-19 vaccination campaign is underway. This begs the question, how are Canadian HCPs doing today? What do they foresee moving forward?

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Our latest short survey presents the current state of HCPs’ practices in Canada and their assessment of the government’s management of COVID-19 since the start of the pandemic. It also delves into the changes in the modes of interactions with both patients and the pharmaceutical industry. Continue reading and check out our infographic to learn more about how HCPs have been impacted and what changes are here to stay.

During June 2020, efforts to stop the spread of COVID-19 significantly reduced total patient load levels for most healthcare practitioners in Canada. In March 2021, workloads are almost back to pre-COVID levels. Additionally, agreement with the Canadian Government’s management of COVID-19 has decreased. Overall, 86% of HCPs surveyed agreed with the government’s management of the pandemic in June 2020 and in March 2021, 65% agreed. See our infographic for Province-by-Province breakdown of change in levels of agreement.

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COVID-19 Impact on Women in Pharma

The COVID-19 crisis changed the way people work across industries including the pharma industry. MD Analytics teamed up with the professional association for women in the pharma industry Women Leaders in Pharma to conduct a study on the impact on of COVID-19 on women who work in the pharma industry.

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Remote Detailing for Pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

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Does Online Advertising Click for Physicians?

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Past Quick Polls

COVID-19 Impact on Women in Pharma

Of the 86 surveyed women who work in pharma, a majority said that it was easy to adapt to remote work, but about 1 in 3 mentioned that it was a difficult transition –...

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