The importance being placed on digital media by pharma and med tech/device manufacturers has grown over the past few years as it has become apparent that relying on the...
What Digital Media do Physicians Use?
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Does Online Advertising Click for Physicians?
By Jessie Robertson, VP Client Services
June 1, 2020
Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.
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The infographic takes a look into how physicians are connecting with healthcare partners virtually, and the positive outcomes online messaging and advertising can have. More than 8 in 10 physicians surveyed say they have taken specific action in the past as a result of seeing advertising or messaging from pharma on online platforms. 80% recall seeing specific messaging or advertising on online platforms in the last month.
Download our infographic to learn more about physicians’ behaviours and how you can ensure your online messaging and advertising makes a lasting impression.
Infographics may contain select findings from our Independent Studies. Contact us to find out if your organization qualifies for a complimentary presentation with access to the full report.
Past Studies
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AI: How receptive have physicians been so far?
While artificial intelligence (AI) has been playing an increasingly significant role in various spheres of our lives for many years now, the topic of AI has jumped into...
Past Studies
What Digital Media do Physicians Use?
The importance being placed on digital media by pharma and med tech/device manufacturers has grown over the past few years as it has become apparent that relying on the...
Pharma Leaders of Digital Media
While social media and digital tools have been playing an increasingly significant role in the personal lives of HCPs for many years now, use of these channels in a...
What could future physician practices look like with AI LLMs?
Artificial intelligence (AI) and large language models (LLMs), such as ChatGPT, are likely to be increasingly integrated into our healthcare systems which, in turn, may...
AI: How receptive have physicians been so far?
While artificial intelligence (AI) has been playing an increasingly significant role in various spheres of our lives for many years now, the topic of AI has jumped into...