Performance benchmarking is an analysis tool used at MD Analytics to help evaluate the success of your market research results within the context of the competitive landscape. Amassed over the past 15 years, our proprietary normative database is comprised of more than 25,000 product details and data points from hundreds of message testing and tracking studies.
Key Metrics include:
Concept/ Ad Testing Norms
Overall impression, likes, dislikes, attention-grabbing, unique and different, relevant to practice, etc.
Stated importance of attributes, brand performance on key attributes (i.e. efficacy, safety, side effects convenience, etc.)
Number of messages recalled, credibility, ability to compel, relevance and uniqueness, etc.
Sales Rep Norms
Good rapport, responsive to my request, keeps me updated and informed, good knowledge, passionate, understanding, credible, etc.
Effectively address needs, look forward to seeing, keeps me updated and informed, strong knowledge, trusted source, responsive, etc.
Prescribing Impact Norms
Likelihood to Prescribe
Detailing Activity Norms (by Sales rep and MSL)
Frequency of visits, duration of visits, recency of visits, samples provided, use of visual aids to support detail