The importance being placed on digital media by pharma and med tech/device manufacturers has grown over the past few years as it has become apparent that relying on the...
What Digital Media do Physicians Use?
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A Guide to Successful Qualitative Research
By Jessie Robertson, VP Client Services
November 26, 2018
Qualitative research can provide a deeper understanding of physicians’ attitudes and behaviours than quantitative methodologies, however increased demands on physician time may cause some to refuse participating. Determining the optimal study design and appropriate recruitment techniques can help physicians become more willing to participate. This month’s featured quick poll among 165 GPs and 100 medical specialists will uncover how to avoid roadblocks and increase physician interest to get the most out of qualitative research.
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Physicians enjoy qualitative research, find it engaging and agree it provides the opportunity to fully express thoughts and opinions. 89% agree it allows the ability to more fully express thoughts and opinions. 88% agree it offers the opportunity to provide more complete answers. 81% find it more engaging. 80% enjoy participating in qualitative research.
However, qualitative research comes with some demands on physicians that may make participation more challenging. 88% are more likely to participate if travel is not required. Compared to GPs, Specialists are less likely to participate if travel to a viewing location is required. 78% have difficulty finding time to schedule interviews. Compared to Specialists, GPs are more likely to agree that finding time to schedule interviews is a barrier. Only 53% of physicians are willing to attend in-person qualitative interviews.
Infographics may contain select findings from our Independent Studies. Contact us to find out if your organization qualifies for a complimentary presentation with access to the full report.
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Past Studies
What Digital Media do Physicians Use?
The importance being placed on digital media by pharma and med tech/device manufacturers has grown over the past few years as it has become apparent that relying on the...
Pharma Leaders of Digital Media
While social media and digital tools have been playing an increasingly significant role in the personal lives of HCPs for many years now, use of these channels in a...
What could future physician practices look like with AI LLMs?
Artificial intelligence (AI) and large language models (LLMs), such as ChatGPT, are likely to be increasingly integrated into our healthcare systems which, in turn, may...
AI: How receptive have physicians been so far?
While artificial intelligence (AI) has been playing an increasingly significant role in various spheres of our lives for many years now, the topic of AI has jumped into...