Physicians enjoy qualitative research, find it engaging and agree it provides the opportunity to fully express thoughts and opinions. 89% agree it allows the ability to more fully express thoughts and opinions. 88% agree it offers the opportunity to provide more complete answers. 81% find it more engaging. 80% enjoy participating in qualitative research.
However, qualitative research comes with some demands on physicians that may make participation more challenging. 88% are more likely to participate if travel is not required. Compared to GPs, Specialists are less likely to participate if travel to a viewing location is required. 78% have difficulty finding time to schedule interviews. Compared to Specialists, GPs are more likely to agree that finding time to schedule interviews is a barrier. Only 53% of physicians are willing to attend in-person qualitative interviews.