Patient-Powered Health: Embracing Technology Solutions
The Rise of Involved Healthcare Consumers
Patient-doctor relationships have historically been very hierarchical with doctors being the experts and patients heeding their advice. In more recent years, cultural shifts have resulted in a more collaborative relationship for many patients with their doctors....
What Digital Media do Physicians Use?
The importance being placed on digital media by pharma and med tech/device manufacturers has grown over the past few years as it has become apparent that relying on the sales rep alone to communicate key product related information is unlikely to result in success. In...
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