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Survey Data

MD Analytics conducts surveys with our healthcare professionals panel on topical issues that you may find interesting. We post our results publicly on our website and share them with our panel members in newsletters. Our survey data is visually displayed in an accompanying infographic that you may share with attribution.

Remote detailing for pharma – Physicians’ perspectives – U.S.

Remote detailing for pharma – Physicians’ perspectives – U.S.

The detailing of healthcare providers through virtual means has become a staple for pharmaceutical brands and is essential for any go-to-market strategy. When face-to-face detailing was put on hold this past year, healthcare providers began experiencing an even greater volume of requests for virtual interactions. For pharma brand teams, ensuring your approach to digital communications matches with the preferences of providers is important in helping your messages get through to your target prescribers.

In our latest quick poll, conducted in March 2021, MD Analytics sought to gain clarity around current remote detailing preferences and identify the components of an “ideal” remote interaction.

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The Future of Medical Conferences is Virtual – U.S.

The Future of Medical Conferences is Virtual – U.S.

Each year, providers and health industry professionals travel from locations around the world to share and discuss the latest developments in medical care. For several years now, conferences have been experimenting with digital features that allow participants to engage remotely, avoiding the burdens of travel. However, the scope of content available to digital participants had often been limited and physician adoption was low.

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