The COVID-19 vaccination campaign is underway in Canada. However, the pandemic has significantly altered HCPs’ practices to date. These changes have impacted workloads, patient assessments, and interactions with pharma. A year into the pandemic, a national COVID-19 vaccination campaign is underway. This begs the question, how are Canadian HCPs doing today? What do they foresee moving forward? Our latest short survey presents the current state of HCPs’ practices in Canada and their assessment of the government’s management of COVID-19.
According to Forbes there was already a growing trend for remote work before the pandemic. There were indications that such a trend could have turned into a new norm, but only after many years. The COVID-19 crisis significantly accelerated the transition from working in an office to remote work within a couple of weeks. This left many companies and employees scrambling and because of the rapid change people had to adapt very quickly.
Of the 86 surveyed women who work in pharma, a majority said that it was easy to adapt to remote work, but about 1 in 3 mentioned that it was a difficult transition – primarily due to family management at home. The factors affecting how easy or difficult the transition was are as follows:
- Whether employees already had a home office
- The extent to which they were already setup with all equipment needed/ technology
- The time previously spent commuting
- Overall dispositions to working from home
- The presence of kid(s) at home/ family management/ home schooling
- The extent to which social interactions at work is important
- Dispositions to remote meetings
Women who work in pharma expect to return, at least in part, to the office. However, most would like to see access to remote working remain, or even be extended, over the long-term. On average, women in the pharma industry would like to spend about half of their week working from home and 90% believe that full or part-time work from home is a possibility for their role. When employees eventually transition back to the office, having clear guidelines and protocols is most important to them.
Lastly, women in pharma have some advice for their employers as the industry moves into a post-pandemic era, such as:
- Building skills for the future
- Invest in employee retention strategies
- Develop new ways to serve customers
- Invest in technology
- Improve access to remote work
Past Quick Polls
Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.
The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.
Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.