As we have recently learned from our independent research, a generational gap clearly exists between younger and older physicians. Attitudes towards work-life balance, technology, communication preferences and interactions with pharma all differ based on physician age.
This independent research will assess how physicians define value and quantify the factors that drive customer engagement for younger versus older physicians. Help foster company loyalty through building a strong customer engagement platform and understand how to better leverage your resources to effectively engage younger customers.
Some of the findings from our research are illustrated in the infographic, to see our customer engagement model in action, contact us and we can schedule a complementary presentation of detailed findings from our this study.