A Guide to Successful Qualitative Research

Qualitative research can provide a deeper understanding of physicians’ attitudes and behaviours than quantitative methodologies, however increased demands on physician time may cause some to refuse participating. Determining the optimal study design and appropriate recruitment techniques can help physicians become more willing to participate. This month’s featured quick poll among 165 GPs and 100 medical specialists will uncover how to avoid roadblocks and increase physician interest to get the most out of qualitative research.

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Physicians enjoy qualitative research, find it engaging and agree it provides the opportunity to fully express thoughts and opinions. 89% agree it allows the ability to more fully express thoughts and opinions. 88% agree it offers the opportunity to provide more complete answers. 81% find it more engaging. 80% enjoy participating in qualitative research.

However, qualitative research comes with some demands on physicians that may make participation more challenging. 88% are more likely to participate if travel is not required. Compared to GPs, Specialists are less likely to participate if travel to a viewing location is required. 78% have difficulty finding time to schedule interviews. Compared to Specialists, GPs are more likely to agree that finding time to schedule interviews is a barrier. Only 53% of physicians are willing to attend in-person qualitative interviews.

Past Quick Polls

COVID-19 Impact on Women in Pharma

The COVID-19 crisis changed the way people work across industries including the pharma industry. MD Analytics teamed up with the professional association for women in the pharma industry Women Leaders in Pharma to conduct a study on the impact on of COVID-19 on women who work in the pharma industry.

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Pandemic’s Impact on HCPs Practices and Vaccination Campaign Perceptions

The COVID-19 vaccination campaign is underway in Canada. However, the pandemic has significantly altered HCPs’ practices to date. These changes have impacted workloads, patient assessments, and interactions with pharma. A year into the pandemic, a national COVID-19 vaccination campaign is underway. This begs the question, how are Canadian HCPs doing today? What do they foresee moving forward? Our latest short survey presents the current state of HCPs’ practices in Canada and their assessment of the government’s management of COVID-19.

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Remote Detailing for Pharma – Physicians’ perspectives

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

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