Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.
Physicians enjoy qualitative research, find it engaging and agree it provides the opportunity to fully express thoughts and opinions. 89% agree it allows the ability to more fully express thoughts and opinions. 88% agree it offers the opportunity to provide more complete answers. 81% find it more engaging. 80% enjoy participating in qualitative research.
However, qualitative research comes with some demands on physicians that may make participation more challenging. 88% are more likely to participate if travel is not required. Compared to GPs, Specialists are less likely to participate if travel to a viewing location is required. 78% have difficulty finding time to schedule interviews. Compared to Specialists, GPs are more likely to agree that finding time to schedule interviews is a barrier. Only 53% of physicians are willing to attend in-person qualitative interviews.
Past Quick Polls
The COVID-19 crisis has significantly impacted physicians’ practices; but how and to what extent? Physicians have been managing significant workloads, while learning on the fly how to navigate and setup virtual meetings. Maintaining high levels of patient care while minimizing in-person interactions has also been challenging.
Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.
Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. There are many reasons that can explain this discrepancy.
Past Quick Polls
Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always...