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Best Channels to Educate Dental Professionals

Dental professionals turn to traditional information channels most often when sourcing information on manufacturer products and continuing education. However, more innovative tools such as online and digital offerings continue to grow in importance, especially among newer dental professionals. Find out how to make sure your future outreach efforts are ready for the next generation of dental professionals.

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Over the past 6 months, traditional sources of information were the most used, among dental professionals, to stay up to date on the industry. More than 3 in 5 dental professionals have read a paper-based medical journal. Half of dental professionals have attended a discussion with peers/key opinion leaders, in person lunch and learns, or conference sessions. 3 in 4 dental professionals have attended an educational event in-person. 3 in 5 have attended one hosted online.

Online sources of continuing education (CE) are more popular among younger dental professionals. Dental professionals with less than 20 years experience are 11% more likely to have attended an online CE than those with over 20 years of experience. A similar split exists among dentists and hygienists, with 65% of hygienists having attended an online CE event, versus only 53% of dentists.

Traditional channels of information continue to be the most commonly used and preferred sources for industry knowledge among dental professionals. However, looking to the future, online tools are expected to continue gaining popularity, especially among younger dental professionals. See our infographic for more details.

Past Quick Polls

Remote detailing for pharma – Physicians’ perspectives – Canada

Our 5-minute online survey conducted in the fall of 2020 sought to gain clarity around remote detailing. This study was conducted with 339 Canadian physicians who are members of the MD Analytics healthcare panel and the results provide actionable recommendations on how to form a more ‘ideal’ pharma remote detail.

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Does Online Advertising Click for Physicians?

Strong online advertising and messaging are key to maximizing impact of any marketing campaign. With recent restrictions on in-person interactions, online advertising and messaging play an even greater role in reaching physicians. Our findings from a survey of n=227 Canadian physicians show that 82% of Canadian physicians have increased their use of online platforms as a result of COVID-19, 48% significantly so.

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Forecasting New Pharma Products – Improving accuracy

Physicians recognize that new medications often can be quite valuable for their patients and are eager to add them to their armamentarium. However, they do not always end up prescribing these new medications as much as they initially plan or as early as they would like. There are many reasons that can explain this discrepancy.

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