Half of the reported patient interactions are now in-person representing the highest reported levels since the onset of the pandemic. However, even when fully vaccinated, physicians anticipate 1 in 3 patient interactions to remain virtual in nature. While physicians expect in-person interactions to increase once the population has been vaccinated, they do not envision them returning back to pre-pandemic levels.
At this time, fewer than half of the physicians surveyed are currently seeing reps in-person. Even more so than patient interactions, physicians acknowledge that remote interactions with pharmaceutical reps will remain very common even once the population has been fully vaccinated, accounting for half of their interactions once the majority are fully vaccinated.
9 in 10 physicians report being more comfortable with virtual interactions relative to a year ago. Despite missing in-person interactions with sales reps, the majority of physicians now have a preference for virtual interactions.