CME Preferences in Primary Care | Health & Pharmaceutical Market Research | MD Analytics Inc.

Key Features

  • Sample Size: 200 Canadian general practitioners and family medicine physicians.
  • Final Deliverable: PowerPoint presentation with executive summary of key findings.
  • Field Schedule: July/August 2013.
  • Report Delivery: September 2013.

This report builds off key facts sourced from the past several years providing valuable insights into the latest preferences and shifts in the way primary care physicians learn and participate in continuing medical education (CME).

Leveraging data sourced from general practitioners and family medicine physicians, this study reveals key insights into CME preferences in primary care, establishing best practices for program design and delivery.

Key Objectives

  • Determine physician preference and value of various CHE delivery options, including mobile applications, and track changes against previous years.
  • Identify most impactful CHE categories under the MAINPRO framework.
  • Identify primary motivators for CHE attendance.
  • Uncover main reasons for physicians to decline CHE participation.
  • Determine top therapeutic areas with the greatest need for CHE.
  • Rank pharmaceutical companies based on the usefulness of their CHE programs.

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