"The doctor will tweet you now" - How to engage physicians in a digital age | Health & Pharmaceutical Market Research | MD Analytics Inc.

Key Features

  • Field timing: June 2019
  • Report Delivery: published July 2019.
  • Sample size: 100 Canadian GP/FMs and 50 Canadian Specialists.
  • Final Deliverable: PowerPoint presentation with infographic-like executive summary.

a doctor stands behind a network of icons representing different digital mediums and social media: facebook, instagram, gmail, twitter, a computer, a cell phone, pubmed, pintrest, etc

Understand how digital marketing is influencing your key stakeholders.

This syndicated research quantifies physicians’ behaviour and engagement with social media and other online technologies. We also measure their openness to communicating with industry through these digital platforms.

Key Areas Evaluated:

  • Physician awareness and use of social media and other online resources (apps, websites, forums, search engines, etc.)
  • Overall receptivity to engage with industry through digital channels/platforms
  • Attitudes (positive and negative) towards online and digital sources
  • Effectiveness of digital tools/media during company interactions
  • Which companies are most visible to physicians in social media

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