Sample size: 100 Canadian GP/FMs and 50 Canadian Specialists.
Final Deliverable: PowerPoint presentation with infographic-like executive summary.
Understand how digital marketing is influencing your key stakeholders.
This syndicated research quantifies physicians’ behaviour and engagement with social media and other online technologies. We also measure their openness to communicating with industry through these digital platforms.
Key Areas Evaluated:
Physician awareness and use of social media and other online resources (apps, websites, forums, search engines, etc.)
Overall receptivity to engage with industry through digital channels/platforms
Attitudes (positive and negative) towards online and digital sources
Effectiveness of digital tools/media during company interactions
Which companies are most visible to physicians in social media