Learn what is driving customer engagement through the lens of younger physicians and better understand how they define ‘value’.
As we have recently learned from our syndicated research, a generational gap clearly exists between younger and older physicians. Attitudes towards work-life balance, technology, communication preferences and interactions with pharma all differ based on physician age.
This syndicated research will assess how physicians define value and quantify the factors that drive customer engagement for younger versus older physicians. Help foster company loyalty through building a strong customer engagement platform and understand how to better leverage your resources to effectively engage younger customers.