Exploring Generational Gaps in Customer Engagement | Health & Pharmaceutical Market Research | MD Analytics Inc.

Key Features

  • Field timing: December 2018/ January 2019.
  • Report Delivery: published February 2019.
  • Sample size: 200 GP/FMs and 50 Specialists.
  • Final Deliverable: PowerPoint presentation with infographic-like executive summary.

Learn what is driving customer engagement through the lens of younger physicians and better understand how they define ‘value’.

As we have recently learned from our syndicated research, a generational gap clearly exists between younger and older physicians. Attitudes towards work-life balance, technology, communication preferences and interactions with pharma all differ based on physician age.

This syndicated research will assess how physicians define value and quantify the factors that drive customer engagement for younger versus older physicians. Help foster company loyalty through building a strong customer engagement platform and understand how to better leverage your resources to effectively engage younger customers.

Key Objectives

  • Understand how GPs and Specialists define value when assessing pharma companies and determine drivers of customer engagement.
  • Assess importance towards a series of engagement related attributes including perceived leadership, commitment to their therapeutic area, trustworthiness, credibility, innovation, etc.
  • Evaluate transactional satisfaction with pharma overall (i.e. all the interactions that customers have with the company, such as: sales reps, MSLs, conferences, customer service, pharmacovigilance, etc.).

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