Understanding Patient Influence on Disease Management and Treatment Options | Health & Pharmaceutical Market Research | MD Analytics Inc.

Key Features

  • Field timing: December to January 2020
  • Report Delivery: March 2020.
  • Sample size: n=900 patients equally distributed among:
    • CV-related issues (i.e. hypertension, etc.)
    • Respiratory-related issues (i.e. asthma, COPD, etc.)
    • Diabetes
  • Final Deliverable: PowerPoint presentation with infographic-like executive summary.

Doctor’s Orders! But Are Patients Really Listening?

Patients are becoming an increasingly influential stakeholder within the diagnosis and treatment pathways. Online they have access to more medical information than ever before.

Our syndicated study takes a closer look at patients in order to better understand their motivations and predict their behaviours within the complex healthcare landscape.

Early results now available, click here to access a sneak peak and learn how you can obtain the full results of this study.

Key Areas Evaluated:

  • What do Canadian patients think about pharmaceutical companies, and to what extent do they trust them?
  • How often do patients search for information and self-educate instead of seeking professional medical advice?
  • How adherent are patients when it comes to following their doctor’s orders?
  • How do patients differentiate between branded vs. generic, and OTC vs. natural products?

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